Analytics for Retail Banks

Analytics for Retail Banks

Become a data-driven marketing expert by mastering concepts around analytics lifecycle, data infrastructure, customer lifecycle and digital trends while going through global retail banking case studies.

Online self paced classes

Online Self Learning Courses are designed for self-directed training, allowing participants to begin at their convenience with structured training and review exercises to reinforce learning. You'll learn through videos, PPTs and complete assignments, projects and other activities designed to enhance learning outcomes, all at times that are most convenient to you.

Curriculum

Analytics scope at a retail bank
Marketing challenges across the retail banking customer lifecycle
Data related Infrastructure at a retail bank
Channel implications on data driven marketing at retail banks
Data-driven customer acquisition at retail banks
Data driven usage management at retail banks
Data driven customer experience management at retail banks
Data driven upselling and Cross selling at retail banks
Data driven retention and loyalty management at retail banks
Practical Implementation challenges for the data-driven market