BECOMING A STRATEGIC COMMUNICATIONS AND MEDIA RELATIONS CONSULTANT (PR07)
Classroom | Advanced | 2 Days
BECOMING A STRATEGIC COMMUNICATIONS AND MEDIA RELATIONS CONSULTANT (PR07)
BECOMING A STRATEGIC COMMUNICATIONS AND MEDIA RELATIONS CONSULTANT (PR07)
Becoming a Strategic Communications Consultant course helps you prepare for a career as a freelancer. The strategic approach to communications and media consultancy requires clarity on vision and goals. The course is designed to train you on how to confidently engage with the media, produce content and plan your media campaigns. During the course, we will look at the various types of media, building your media contacts and how to make your story newsworthy.
This course explains key decision points to identify new opportunities across the digital mix including the shift to content marketing and earned media strategies, as well as the latest trends in marketing. The course will teach you how to tackle your objectives with a strategic approach.
ON THIS COURSE YOU WILL LEARN
Defining your communication and media relations objectives
What makes an effective communicator
Identifying relevant market and consumer opportunities
Refining your target audience segments and behaviours
Understanding target audience media consumption patterns
Clarifying your strategic intent
Understanding the strengths and weaknesses of different media channels (online and offline)
Understanding multi-media effects
Organising media channels to deliver your objectives
DAY ONE
Understanding the media landscape and how you can operate a consultant within it
Who’s who in the media world
Building your contacts and relationships with the press
How to improve your communications skills
Producing stories and content that resonate with the media and target audiences
DAY TWO
Understanding your client’s needs and building rapport and engagement
Shaping your client’s brand, reputation and positioning
Creating a strong PR angle and delivering clear, positive messages via the press
Harnessing the power of influencers for your clients
RECOGNITION
The Advanced Certificate is approved and recognised by the: Continuing Professional Development (CPD): www.cpduk.co.uk
AWARD
CPD-Approved LSPR Professional Development Advanced Certificate: Sub Editing. The Certificate is awarded with a Pass, Merit or Distinction.
ASSESSMENT
The final Certificate award will be based on the following:
Critical Thinking Exercises set and completed during the training - a series of practical exercises are set for each session for the delegates to work on during their training. This is an effective way to try out what you have been learning and gain insight and feedback, as you progress with each session during the course.
BESPOKE AVAILABILITY
To meet your specific needs, this course is also offered as a bespoke exclusive programme. It is also offered on a one-to-one tailored basis. Please contact LSPR for a quote.