Blogging Level 3

Blogging Level 3

A blog gives you the chance to comment on the issues that are important to you. And this blogging course will show you how to do it effectively.
 
Level 3 / ABC Awards / CMP11

Course Description

Your blog will remain unseen without the right training. But this online blogging course will show you how to build and maintain a first-class blog that attracts and engages visitors.

You can start sharing your opinions and passions with the online community within days of signing up.

The course is practical and gives you the chance to write real-world posts right from the start.

As a qualified blogger, you could be:
• Earning money by blogging for businesses and content agencies.
• Giving your own blog the edge in a highly competitive market.
• Putting your own business on the map by using a blog for marketing.

If you enjoy writing, then blogging is a great way to express your creativity and get your views out there.

Previous Knowledge

No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a reasonable standard.

This course is designed for:
• People who need to develop and improve their web writing skills.
• People who need to write engaging and original web content.
• Small businesses and freelancers who want to attract more clients.
• Staff training.
• Existing web writers who want to develop their skills.

MODULES

Module 01: The basics

Explain what a webwriter writes.
Define why webwriting is different from other forms of writing.

Module 02: Using glossaries and client briefs

Find online glossaries and translate terms in to layperson’s English.
Explain the need for a clear brief.

Module 03: Style guides

Explain what style is and why you need a style guide.
Apply style to web content.

Module 04: Spelling, punctuation and grammar

List techniques and resources that will assist with accurate spelling, punctuation and grammar.
Maintain accurate spelling, punctuation and grammar.

Module 05: Avoiding jargon

Define what jargon is.
Identify inappropriate uses of jargon.
Write words, sentences and phrases to eliminate jargon.

Module 06: Summarising content

Explain why summarising is an essential skill for a webwriter.
List techniques involved in summarising.
Apply these skills to a range of exercises.

Module 07: Common pitfalls

Identify and replace cliches and offensive or inappropriate material.
Write to suit multicultural audiences.

Module 08: Accuracy

Analyse words and phrases to make sure they convey the correct meaning.
Apply this technique to a range of exercises.

Module 09: Checking facts

Explain the types of factual errors that frequently occur on webpages.
List techniques and processes for correcting them.

Module 10: Essential laws A

Explain how the laws of copyright, trademark and libel affect the webwriter.
Apply them to a range of situations.

Module 11: Essential laws B

Explain how the laws of contempt of court, data protection and restricted identity affect the webwriter.
Apply them to a range of situations.

Module 12: Effective presentation

Define the techniques used to present copy clearly on a webpage.
Apply these techniques to real-world situations.

Module 13: Webpage essentials

Explain the factors determining the content of a webpage.
Illustrate how to apply these factors to building a webpage.
Define the website tools and applications available to a webwriter.

Module 14: Website building blocks

Explain how links, downloads, contact details and other building blocks can be used to help visitors read a webpage.

Module 15: Webpage accessibility

Explain what the Equality Act 2010 (EA) says about web access for disabled people.
Define disabled user groups and the equipment that is available to them.
List the tools and techniques a webwriter can use to make a website EA compliant.

Module 16: Finding work

List strategies for promoting your web presence.
Select appropriate ways to start finding webwriting work.
Explain how to negotiate fees and tie up details of webwriting jobs.

Assessment

The Certificate of Achievement from ABC Awards and Certa Awards is gained by successfully completing a series of assignments. Your personal tutor will review, mark and provide you with feedback on your work.

AWARDING BODY

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that NCC Home Learning has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by NCC Home Learning to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

SUPPORT

The course comes with 36 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.