Business and Management (Marketing) BSc | Brunel Business School

Business and Management (Marketing) BSc | Brunel Business School

Course Overview

Understanding customer behaviour and translating this into how a company communicates and operates is the crux of good marketing practice, which in turn, is integral to a successful business.

Brunel’s Business and Management (Marketing) BSc offers you the chance to explore the principles and practices of modern day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services.

As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that today’s companies face.

You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement).

A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.

There is the option to take a year’s work placement between your second and third year which could see you working in the marketing department of a leading brand or organisation. This is an excellent opportunity to gain experience and make valuable contacts for your future career. Find out more on our work placement year page.

You may also obtain the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing while you study through the CIM Gateway, as this is a CIM accredited course. The CIM is the leading professional body for marketers worldwide and CIM qualifications are highly regarded by potential employers.

Our Business and Management (Marketing) BSc is also accredited by the Chartered Institute of Management Accountants (CIMA), which means you will gain exemptions from some of their professional papers if you wish to undertake further study towards being a chartered management accountant after you graduate.

You can explore our campus and facilities for yourself by taking our virtual tour.

Course content

This Business and Management degree will equip you with a broad knowledge and appreciation of these principal subjects as well as focusing on marketing best practice. Modules cover international and strategic marketing with the option to learn about areas such as digital marketing, brand management and entrepreneurship.

Optional modules are indicative and available subject to numbers.
This course can be studied 3 years full-time or 4 years full-time with placement, starting in September.

Year 1

Compulsory

MG1011 - Introduction to Management Enquiry

This module introduces students to fundamentals of business and management with the focus on a number of key concepts. This includes subjects such as understanding organisational planning with a focus on the foundations of decision, organisational structure and design and managing human resources, leadership, trust, and managing communication, information and operations.

MG1016 - Managing Information with Technology

This module’s primary aim is to broaden students’ knowledge and skills in the use of IT and statistics in managing and analysing data for business to improve the quality of decision-making in a dynamic business environment.

MG1051 - Organisational Behaviour and Analysis

This module introduces students to the study of organisations. It outlines key sociological and psychological perspectives used to analyse organisations and occupational groups. Students encounter core topics including organisational design, bureaucracy and contingency theory. Theory and practice are linked via seminars, case study discussions and reflections on students’ experience of organisations.

MG1052 - Introduction to Accounting

The aim of this module is for students to develop a broad understanding of the methods used to measure, record, present and use financial data in a business context and that they are given an introduction to management accounting.

MG1054 - International Business Environment

Developing students’ understanding of the basic economic concepts and principles that apply to the international business environment with emphasis on European business, and developing analytical and conceptual skills in economic and business environment for them to be able to respond to problems associated with modern international business environment.

MG1062 - Principles and Practice of Marketing

This module focuses on developing an understanding of concepts of marketing, marketing mix principles and practices. It also aims to develop students’ awareness of skills needed and ethical issues in marketing.

Year 2

Compulsory

MG2604 - Digital Marketing

This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of marketing using digital technologies, with particular emphasis on the organisational implications of evolving business models.

MG2048 - Marketing Communications

This module aims to explore the concepts associated with marketing communications, to help students develop an appreciation of the key characteristics of the main tools of the communications mix, and to introduce elements of communication theory and to set it in the context of marketing communications.

MG2063 - Critical Perspectives in Management

The module seeks to introduce students to a critical approach to the study of management and organisations. This will be achieved through an exploration of bureaucratic/post-bureaucratic organisations, new forms of work organisations, new forms of managerial control, resistance and power, new forms of employment, gender and work organisations.

MG2096 - Consumer Behaviour

This module aims to provide students with a critical understanding of ‘consumer behaviour’ as investigative discipline informing individual and marketing decisions. Attention will be paid to the external, situational and internal factors which include psychological, social, cultural and economic factors that influence consumer behaviour in personal buying situations and the complexity of the Decision-Making Unit and process.

MG2119 - Marketing Research

This module will develop knowledge of the entire marketing research process including research design, data collection, and analysis and reporting, allowing students to acquire understanding of the effective management of marketing research projects which will be developed through a comparative analysis of the respective merits of quantitative and qualitative research methods in marketing.

M2138 - Marketing Channels and Logistics

Compulsory

MG3038 - International Marketing

This module addresses critical understanding and ability in assessing the effectiveness of international marketing theory and practice. It targets principles and issues that drive markets world-wide. Students will develop insight and investigative ability concerning issues facing a business that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors.

MG3122 - Strategic Marketing

This module aims to develop knowledge of strategic marketing management through examination of current developments in marketing practice, cover the subject of marketing at a strategic level, bringing in together the most modern thinking in the area of strategic application such as to help marketing decision making to become more systematic, and develop detailed knowledge of strategic marketing management through the study of the planning cycle, strategy, planning and control in the management of the marketing mix.

MG3123 - Issues and Controversies in Marketing Project

This core module helps students to conduct critical appraisals of issues and controversies in marketing involving contemporary organisations and of managerial and marketing responses to these challenges. It also provides focused support in appropriate research methods and in the effective communication of research findings in oral presentations, small group discussions and an extended written report.Optional

MG3606 - Entrepreneurship and Small Business Management

This module provides an integrated and critical analysis of entrepreneurship and small business management related theories and frameworks underpinning the practice and policy of entrepreneurship and small business management. It will enable you to draw on evidence and contemporary research to explore entrepreneurial value creation and capture, and the imperatives of innovative new technologies on small business growth, as well as identify and evaluate the opportunities and distinctive challenges faced by entrepreneurs and their firms.

MG3605 - Database and Customer Relationship Marketing

This module aims to increase awareness of the importance of customer care and the lifetime value of the customer.

MG3113 - Business Ethics, Environmental Sustainability and Governance

The module aims to provide students with the opportunity to gain critical understanding of theories and contemporary approaches to business ethics, corporate social responsibility and governance in the age of globalisation, and the challenges of sustainable development and business responses to it.

MG3601 - Brand Management

The aim of this module is to provide students with knowledge and understanding of the process of brand management and the tactics and strategies involved in building successful brands.

Year 3

Compulsory

MG3038 - International Marketing

This module addresses critical understanding and ability in assessing the effectiveness of international marketing theory and practice. It targets principles and issues that drive markets world-wide. Students will develop insight and investigative ability concerning issues facing a business that needs to research markets and develop and implement market strategies, techniques and methods across a range of international sectors.

MG3122 - Strategic Marketing

This module aims to develop knowledge of strategic marketing management through examination of current developments in marketing practice, cover the subject of marketing at a strategic level, bringing in together the most modern thinking in the area of strategic application such as to help marketing decision making to become more systematic, and develop detailed knowledge of strategic marketing management through the study of the planning cycle, strategy, planning and control in the management of the marketing mix.

MG3123 - Issues and Controversies in Marketing Project

This core module helps students to conduct critical appraisals of issues and controversies in marketing involving contemporary organisations and of managerial and marketing responses to these challenges. It also provides focused support in appropriate research methods and in the effective communication of research findings in oral presentations, small group discussions and an extended written report.Optional

MG3606 - Entrepreneurship and Small Business Management

This module provides an integrated and critical analysis of entrepreneurship and small business management related theories and frameworks underpinning the practice and policy of entrepreneurship and small business management. It will enable you to draw on evidence and contemporary research to explore entrepreneurial value creation and capture, and the imperatives of innovative new technologies on small business growth, as well as identify and evaluate the opportunities and distinctive challenges faced by entrepreneurs and their firms.

MG3605 - Database and Customer Relationship Marketing

This module aims to increase awareness of the importance of customer care and the lifetime value of the customer.

MG3113 - Business Ethics, Environmental Sustainability and Governance

The module aims to provide students with the opportunity to gain critical understanding of theories and contemporary approaches to business ethics, corporate social responsibility and governance in the age of globalisation, and the challenges of sustainable development and business responses to it.

MG3601 - Brand Management

The aim of this module is to provide students with knowledge and understanding of the process of brand management and the tactics and strategies involved in building successful brands.

This course has a placement option. Find out more about work placements available.

Read more about the structure of undergraduate degrees at Brunel.

Careers and your future

We have extensive links with employers and industry and you’ll benefit from our networks as well as having the opportunity to learn from a variety of guest speakers. Our degrees offer an optional work placement year and we’ll encourage you to take this up. This experience in the workplace is highly valued by employers and will give you the edge when you apply for jobs. Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities.

As a graduate you’ll be equipped to enter a number job roles, including: Advertising account executive; Market researcher; Marketing executive; Media buyer / planner; Public relations officer; Sales promotion account executive; Social media manager; Web content manager

Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.

Find out more about how we'll support your future goals.

UK entry requirements
 
• GCE A-level BBB.
• BTEC Level 3 Extended Diploma DDD in Business or Enterprise and Entrepreneurship.
• BTEC Level 3 Diploma DD in Business with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).
• BTEC Level 3 Subsidiary Diploma D in Business with A-levels grade BB. (Other combinations may be considered on a case-by-case basis).
• International Baccalaureate Diploma 30 points.
• Access to Higher Education Diploma Complete and pass Access to Business or related subject course with 45 credits at Level 3 Distinction.

All BTEC combinations must include an A-level.

A minimum of five GCSEs are required, including Mathematics grade C or grade 4 and GCSE English Language at grade C or grade 4.

Please check our Admissions pages for more information on other factors we use to assess applicants within our grade range as well as our full GCSE requirements and accepted equivalencies in place of GCSEs.

EU and International entry requirements

If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

English language requirements

• IELTS: 6.5 (min 6 in all areas)
• Pearson: 58 (51 in all subscores)
• BrunELT: 65% (min 60% in all areas)
• TOEFL: 92 (min 20 in all)

You can find out more about the qualifications we accept on our English Language Requirements page.

Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.

Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.

Fees and funding
 
2020/21

UK / EU

£9,250 full-time

£1,000 placement year

Fees quoted are per year and may be subject to an annual increase. Home/EU undergraduate student fees are regulated and are currently capped at £9,250 per year; any changes will be subject to changes in government policy. International fees will increase annually, by no more than 5% or RPI (Retail Price Index), whichever is the greater.

More information on any additional course-related costs.
See our fees and funding page for full details of undergraduate scholarships available to Brunel applicants.

Teaching and Learning
 
Teaching is delivered through a combination of lectures, small group seminars, hands-on workshops, and one-to-one sessions with your tutor.

Many of our lecturers are internationally or nationally recognised for their innovative work and research, which results in challenging and stimulating course content. Lecturers may consult for major companies and have practical business experience, potentially from running their own companies. All of this contributes to real-time, real world observations and teaching.

There will be email discussion groups and you’re encouraged to engage with online material using the university’s web‑based learning facilities, Blackboard and u-Link. To support your course content, Brunel Business School regularly offers research talks on key management issues and presentations by outside speakers. Throughout the course, you will also be expected to undertake group work and individual projects and presentations.

Your personal tutor will be assigned in your first year and will be available to help with academic or personal issues. In your second year, this support will be continued through the Business School’s Pastoral Care programme – BBS Student Support – a team of specially chosen personal tutors who are available throughout the working week. Additionally, if you choose a four-year sandwich course, you will be allocated an industrial tutor who will provide support during your work placement. In your final year you will receive one‑to‑one supervision for your major project.

Academic staff are available for a number of hours each week should you need to get advice. Their availability will be displayed on their office doors so you can make an appointment or drop by to see them if they have any concerns about their studies.

Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.

Assessment and feedback
 
Each subject is assessed either by a combination of continuous appraisal and examination or by coursework or examination alone. As a rough guide, the split is approximately 50:50 exam to coursework but the exact ratio varies depending on the modules you select.

Your results from Level 1 do not count towards your final degree classification, but you have to pass the first year to continue with the degree. Level 2 is worth a third of your final mark and Level 3 - the rest. In your final year you will undertake an assessed project of around 8,000 words worth a third of your Level 3 marks.

Read our guide on how to avoid plagiarism in your assessments at Brunel.