Business Writing
Business Writing
Business Writing
Course Overview
Stand out by mastering Business Writing.
In our frantic, numbers-driven world, the importance of clear writing is often overlooked. Whether it’s a two-line email or a two-hundred-page report, the quality and speed of your written communication are crucial to your career success.
Writing at work often seems frightening. Many people get blocked when forced to put their thoughts into words. So join us on this writing journey and you’ll soon be confident about producing assignments, whatever they may be!
In this course you will learn:
• How to predict your reader’s response with Reader Response Models
• Style and structure to serve your purpose
• The Pyramid Principle for planning and writing effectively
• Ways to achieve a state of “flow” in your writing
• How keep readers engaged and avoid “cognitive cost”
• Use readability statistics to improve your writing quality reliably
• How to avoid common punctuation and grammar pitfalls
• Techniques for selecting the most impactful words
• How to edit your work and get the most from feedback
More about us:
• We have nearly a million students
• Our training is personal. Use the filter to show you which parts of the course to skip.
• Our platform is award-winning and always improving. We work with our authors to ensure our courses are up to date.
• All of our courses are certificated on completion – most of our Business Courses are alsoCPD Accredited.
If you are not 100% happy with your EwB Business Writing course, you have 30 days to exchange or refund.
About the author:
Andreas Loizou has run training course since 1999. His clients include governments and financial institutions around the world.
Andreas has also signed off research at BNP Paribas, worked in equity research at Goldman Sachs and qualified as a Chartered Accountant with PWC. He has also served as Director of Training at FT Knowledge and was the highest-rated speaker on the Financial Times Intro to the City program six years in succession.
Andreas has a first class degree in English Literature from Leeds and an M. Phil in English from the University of Cambridge. He is also a graduate of the Faber & Faber Novel Writing Academy.
His first book, The Devil’s Deal, was published by FT Prentice Hall in 2012. It featured on the WH Smith Business Book Chart, was Pearson’s Business Book of the Month, and has been translated into Chinese, Japanese, Korean and six other languages.
Andreas is now a Leader in Residence at Leeds University Business School, where he talks to MBAs and Masters in Occupational Psychology about effective communication. He splits his time between London, Madrid and writing his next book – The Genius Guide to Modern Business Writing, which comes out in Spring 2015.
Syllabus:
Section 1: Intro
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Unit 1.1 - Introduction
Section 2: Writing for Readers
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Unit 2.1 - What Do You Want from Your Reader?
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Unit 2.2 - What Do Readers Want from Your Writing?
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Unit 2.3 - Writing With Purpose
Unit 2.4 - Section Plenary
Section 3: Structure and Flow
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Unit 3.1 - Planning & the Pyramid Structure
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Unit 3.2 - Flow
Unit 3.3 - Section Plenary
Section 4: Writing with Style
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Unit 4.1 - Make Your Writing Easy to Follow
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Unit 4.2 - How to Write a Great Sentence
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Unit 4.3 - The Words That Attract Readers
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Unit 4.4 - Punctuation and Grammar
Unit 4.5 - Section Plenary
Section 5: Editing your Writing
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Unit 5.1 - Getting the Most from Feedback
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Unit 5.2 - Editing Your Work
Unit 5.3 - Section Plenary
Section 6: Course Ending
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Unit 6.1 - Course Ending