Business Writing Level 4 Diploma
Business Writing Level 4 Diploma
Business Writing Level 4 Diploma
Our business writing course equips you with the skills you need to produce clear and effective professional communications.
Level 4 / ABC Awards / CMP12
Course Description
From emails and reports to webpages and social media content, every organisation has a constant need for a variety of internal and external written communications.
However, many organisations send out badly-written documents, text which is full of grammatical errors, and communications that are hard to read.
Our comprehensive business writing course teaches you how to produce clear, concise and reader-friendly communications that boost your employability and enhance the reputation of your organisation.
Previous Knowledge
No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.
This course is designed for:
• Businesses who want to improve the quality of their written content
• Individuals who need to sharpen their writing skills
• People who write as part of their jobs
• Staff training and development
• Beginners looking to add value to their CV
MODULES
Module 01: The basics
Learn how to write attractive and effective text.
Write with your reader in mind.
Module 02: Spelling, punctuation and grammar
Use techniques and resources to improve your spelling, punctuation and grammar.
Use appropriate and adaptable English grammar in your writing.
Module 03: Expressing information accurately
Analyse words and phrases to convey the correct meaning.
Apply techniques to ensure written content is accurate.
Module 04: Avoiding jargon
Define what jargon is and how to avoid it.
Identify appropriate and inappropriate uses of jargon.
Write words, phrases and sentences to eliminate jargon.
Module 05: Writing for the web
Learn skills that make web content relevant, focused and easy to read.
Write effective web content.
Module 06: Effective emails
Explain the problems that emerge when writing and handling emails.
Apply email etiquette.
Use techniques that will make emails consistent, effective and readable.
Module 07: Writing impressive letters
State why etiquette is important when writing business letters.
List the main points of etiquette needed for business letters.
Build the content of a letter from a skeleton.
Write an effective covering letter for a job application.
Module 08: Writing summaries
Identify when summaries are useful.
Prepare a document for summarising.
Reduce the number of words and prioritise the facts in a summary.
Module 09: Persuasive writing
Identify when persuasive writing skills are needed.
Apply effective persuasive writing techniques.
Module 10: Writing reports
Explain why reports are used.
Identify what most reports contain.
Plan, structure and write an effective report.
Module 11: Writing for sales and promotions
Explain and use techniques used in promotional copy, which covers anything to do with selling to businesses or consumers, including:
Brochures.
Leaflets.
Sales proposals.
Point-of-sale materials (posters, cut-outs etc).
Module 12: Using social media and blogs
After studying this lesson, you will be able to:
Understand the basics of social media.
Discuss the differences and similarities between social media sites.
Discuss the business writer’s role in social media marketing.
Explain how to write social media copy.
Explain what a blog is and how to create an effective one.
Set up, maintain and grow your own blog.
Assessment
The Certificate of Achievement from ABC Awards and Certa Awards is gained by successfully completing a series of assignments. Your personal tutor will review, mark and provide you with feedback on your work.
AWARDING BODY
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that NCC Home Learning has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by NCC Home Learning to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
SUPPORT
The course comes with 36 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.