Copywriting Level 4 Diploma
Copywriting Level 4 Diploma
Copywriting Level 4 Diploma
Become an in-demand copywriter by learning how to write original, persuasive and engaging copy that gets results.
Level 4 / ABC Awards / CMP22
Course Description
Do you want to become an in-demand copywriter? This copywriting course will give you the skills and certifications you need.
Many leading corporations including Arsenal FC, The BBC, BT, Disney, Oxfam, The Times and Vodafone use this hands-on course to train their writers. Numerous individuals testify that it is practical, effective and great value for money.
As long as advertising exists there will always be a strong demand for certified copywriters. Most organisations need people who can write effective copy for:
Webpages, blogs and social media.
Advertisements, brochures, leaflets and sales presentations.
Direct mail and emails.
SEO articles and pay per click ads.
Press releases and advertising features.
This online copywriting course teaches you to write for all these areas and others.
You will study in an Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world copywriting tasks at home, at work or on the go.
You will also benefit from expert tutor support every step of the way, including personalised feedback on every assignment.
As a certified copywriter, you could be:
Delivering high-quality content for a business or an organisation.
Building your own copywriting agency, and choosing your own hours, clients and projects.
Earning up to £33,000 a year, or up to £40 an hour as a freelancer.
If you enjoy writing, then becoming a copywriter is a great way to earn good money and express your creativity.
The work you produce in the course assignments can be used in your career portfolio.
REQUIRED KNOWLEDGE
No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.
MODULES
Module 01: Copywriting basics
Examine what a copywriter does, and the qualities they need.
Describe different types of copy.
Recognise different good and bad copy.
Module 02: Copy presentation
Submit copy to various platforms in recognised formats.
Create an industry-standard cover sheet.
Module 03: Researching your subject
Carry out fast and effective internet research.
Use the information to improve copy.
Module 04: Terminology
Be aware of specialist copywriting terminology.
Locate online glossaries.
Translate common terms in to layman’s English.
Module 05: Industry codes of practice
Explain the need for codes of practice within the copywriting industry.
State where to find the relevant codes online.
Understand what the codes say and how to apply them.
Module 06: How to write great copy
Define the qualities needed to make copy attractive and effective.
Explain the need to write with your reader in mind.
Explain the importance of good spelling, grammar and punctuation.
Define the techniques that apply to most spheres of writing.
Module 07: Effective headings
Explain the qualities of an effective heading.
Describe the principles and techniques involved in writing headings.
Module 08: Advertising content
Define what an advertising feature is.
Explain why advertising features are used and why they can be effective.
Explain how to choose original subjects for advertising features.
List the writing techniques used to make advertising features effective.
Module 09: Direct mail and email
Explain when direct mailshots can be used effectively.
Define the qualities that help direct mail copy to have impact and success.
Explain how headings can be used effectively.
Define how email shots are different and the qualities needed to make effective use of them.
Module 10: Press releases
Define the qualities that help press releases to have impact and success.
List the occasions when the use of press releases is appropriate.
Define the importance of a press letter and when it can be used effectively.
Explain the importance of presenting, and sending, press releases correctly.
Module 11: Press advertisements
Understand what a press ad is.
See the briefing process and your role within it.
Work on the four key elements of an ad.
How to write a press ad.
Write for business to business publications.
Module 12: Sales pitches, presentations and proposals
Explain and use techniques for writing copy which companies use to promote themselves and their businesses, including pitches, pesentations and proposals.
Module 13: Leaflets and brochures
Understand what brochures and leaflets are and how they compare.
See why a business would choose either a brochure or a leaflet.
Identify the key elements included in brochures and leaflets.
Write content for a successful leaflet.
Produce a brochure containing the main components.
Module 14: SEO articles
Explain what an SEO article is and what it is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.
Module 15: Social media and blogs
Understand the basics of social media.
Discuss the differences and similarities between social media sites.
Discuss the copywriter’s role in social media marketing.
Explain how to write social media copy.
Know what a blog is, and how to start and maintain one.
Module 16: Pay per click ads
Understand what a pay per click advert is.
Look at pay per click advertising across the web.
Gain an understanding of the importance of Google AdWords.
Write an AdWords advert with keyword identification.
Help clients with Google AdWords and earn a living.
Module 17: Newsletters
Write and compile a newsletter.
Understand what is included in a newsletter.
Compile newsletters for a specific audience.
Explain the relevance of newsletters to ecommerce.
Module 18: Brand names and outdoor advertising
Understand how to develop a brand name.
Write a brand strategy.
Find out where outdoor advertising is relevant and how to engage with it.
Module 19: Finding work and developing your career
List strategies for promoting your web presence.
Select appropriate ways to start finding copywriting and editing work.
Explain how to negotiate fees and tie up details of copywriting jobs.
Assessment
This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade.
Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.
AWARDING BODY
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that NCC Home Learning has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by NCC Home Learning to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
SUPPORT
The course comes with 36 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.