Digital Marketing

Overview 

Digital marketing (Self -paced  video courses) also known as online marketing, is the promotion of brands, products/services online. Digital marketing (online marketing / internet marketing) refers to marketing and advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps and many more. This involves the use of channels and methods that enable an organization to analyze marketing campaigns to understand marketing strategies in this real-time scenario. Search Media Optimization (SEO) Social Media Marketing (SMM) is a great help for Online Marketing, Brand Awareness & Digital Marketing.
Digital Marketing, the new way to market, promote and advertise the product and brand in the whole World through the Internet. Therefore nowadays Online marketing is on a trend, every business is coming online so that they can earn lots of profit and get a good number of orders through an online platform.

Course Objective

·         To be able to manage online presence of your business/product

·         Learn how to make marketing strategy

·         Self-driven guide to manage Digital marketing

Course Details

This Digital Marketing (Self -paced  video) courses offered by Uplatz has been specially designed to provide you complete knowledge, skills, tools, methodologies and tips on digital marketing and SEO (Search Engine Optimization) to help you to make a successful career in the marketing world.

Target Audience

·         Digital Marketing Executives

·         Digital Marketing Managers

·         Sales Professionals

·         Any individual aspiring to become a Digital Marketer

·         Marketing Professionals  

Course Syllabus

·          Introduction to Digital Marketing

·         The impact of Digital Marketing and effective strategies

·          Marketing & data regulations such as GDPR

·         Campaigns via your website and social media: LinkedIn, Facebook, Twitter etc.

·          Capitalising on ROI (Return on Investment on Campaign strategies)

·         Multi-channel marketing routes and marketing campaign management

·         Customer experience and user experience

·         Website overviews: HTML5 vs. WordPress and E-commerce sites

·         Mobile marketing and analytics

·          Mobile methods vs apps and targeting customers

·          Attracting and retaining customers via mobile

·         Conversion rates, tracking, analytics and reporting

·         Search engine optimisation

·         Keywords and search terms

·         Developing a content plan

·         Successful content strategies

·         Social Media Platforms; LinkedIn, Facebook, Twitter, Instagram, YouTube, Snapchat and others

·         The power of hashtags and search terms

·         Blogging platforms such as Google+ and Blogger

·         Communities, blogs and gaining attraction from documentation

·         Email marketing and platforms e.g. Mailchimp and Constant Contact

·         Managing email permissions and PECR

·         E-Newsletters and Surveys via SurveyMonkey

·         Examples of email content, HTML5 filters and sending targeted emails

·         Tracking and utilising effective email campaigns

·         PPC - Pay per Click advertising

·         Managing your social media platforms e.g. Buffer and Hootsuite

·         Understanding concept through to live marketing campaigns

·         Video advertising, creating content and using Promo, Adobe and YouTube for content 
 

Certification

·         Uplatz will issue you a Course Completion Certificate on Digital Marketing. 

Career Path

·         Digital Marketing Executive

·         Digital Marketing Manager

·         Digital Marketing Specialist

·         Campaign Analyst

·         SEO Specialist

·         Content Manager

·         SEM Manager 

Job Prospects

Digital Marketing professionals are in huge demand in the industry because most of the organizations are now transforming themselves into digital hub. 
The average salary of a digital marketing executive is £31,694 per year. (source: Glassdoor).