Digital Marketing - PgCert/PgDip/MSc (Part Time)

This highly practical digital marketing Master's degree will equip you with the theoretical knowledge and applied skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and are unable to commit to the full programme of study, there is the opportunity to study modules on an individual basis. 

The course aims to introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including website and SEO audits, content creation, marketing and digital PR. This allows you to develop a portfolio of real-world experience as you study and build relationships with industry.

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.

The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance.

Possible roles include Digital Marketing Manager, Social Media Manager, Community Manager, SEO Manager, Digital Strategist, Online PR Manager.

Previous graduates have started their own business, work as freelancers and gone into agencies such as Stripe Communications, QueryClick, and MediaCom. Some have set up their own digital agency.

What you will Study:

Semester 1

You will learn and produce a range of media, focused on a digital marketing context, including web-design, audio/video recording, and editing and graphics processing. You will analyse, evaluate and critically appraise digital marketing concepts and develop campaign strategies for real-life business scenarios

Semester 2

You will explore the importance of PR in the digital marketing sphere and gain a first-hand understanding of how to approach digital PR in a strategic context. You will work in teams to design strategic campaigns that showcase your knowledge and skills. You will begin to explore a wide range of research methods for your Project/Dissertation.

Semester 3

The Project/Dissertation can take the form of a practical project, such as an analysis of a real business problem, as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.

Placements:

You will have the opportunity to undertake a four-week period of professional industry experience in a digital marketing role, which will enable you to put into practice the knowledge and skills developed throughout the course.

You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.