Diploma in Content Marketing - Level 4
Diploma in Content Marketing - Level 4
Diploma in Content Marketing - Level 4
Overview:
At a time where the internet and digital marketing have transformed the entire world of business, content marketing is a tool that you can use for the growth and advancement of the organisation you work for or your business, as well as your career.
Why is content marketing so important? Because it is the key to high quality social and digital media marketing that produces results. The creation and use of relevant content that is engaging and original, can increase your brand visibility online and drive traffic to your website as well as social media pages. You will be able to observe a significant increase in your conversions with the right content marketing strategies. Learn how to create content that is right for each demographic and how you can create content that has the potential to go viral across social media platforms. You will also learn the key differentiating factors that needs to be known when creating content for different platforms and how you can source and produce this content.
Why consider 1Training?
As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility makes it a superior learning method.
1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Nus Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.
Learning Outcomes
• Understand the principles and benefits of content marketing
• Learn how to build a content marketing strategy that wins
• Understand how to create content that is SEO friendly
• How to work with websites and profiles and developing them
• User-generated content
• How to create content that is applicable to each social media platform
• How to increase visibility, drive traffic and footfall through content marketing
Access Duration
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
Who is this Course aimed at?
This Diploma in Content Marketing is great for anybody who already has experience in the content marketing field or for somebody who is looking to build a career in the world of digital marketing. This program is a competitive qualification that can help you gain a set of dynamic skills that can bring you multiple opportunities of career growth.
Entry Requirements
You must be 16 years of age or more
You should have a sound understanding of numeracy, English language and ICT
A background in content or digital marketing would be a definite advantage
Method of Assessment
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.
Certification
Those who successfully complete the exam will be awarded the Diploma in Content Marketing – Level 4.
Awarding Body
The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.
Progression and Career Path
Once you successfully complete this program you will be qualified to work in the following positions. The qualification will also put you in line to demand a higher salary or job promotion. The average UK salary per annum according to https://www.payscale.com is given below.
Content Marketer – £22,000 per annum
Content Writer – £20,323 per annum
Content Manager – £28,660 per annum
Content Strategist – £35.952 per annum
Content Marketing Manager – £31,061 per annum
Marketing Specialist – £28,209 per annum
Digital Marketing Manager – £31,686 per annum
Other Benefits
Written and designed by the industry’s finest experts with over 15 years of experience
Repeat and revise all your lectures and enjoy a personalised learning experience
Unlimited 12 months access from anywhere, anytime
Save time and money on travel
Learn at your convenience and leisure
Practice exams to ensure you are 100% ready
Eligible for a TOTUM discount card
Free Career Support Service
25% Discount on personal Statement and covering letter writing service
Free Access to Over 150 courses for 2 days (48 hours)
Free access to the course before you purchase (For selected courses only)
KEY FEATURES
Gain an accredited UK qualification
Access to excellent quality study materials
Learners will be eligible for TOTUM Discount Card
Personalized learning experience
One year’s access to the course
Support by phone, live chat, and email
Course CurriculumTotal Units : 10
1: Introduction To Content Marketing
Introduction to Content Marketing
2: The Benefits Of Content Marketing
The Benefits of Content Marketing
3: Content Marketing Strategy Development
Content Marketing Strategy Development
4: Search Engine Optimization
Search Engine Optimization
5: Website And Profiles
Website and Profiles
6: External Sites 1
External Sites 1
7: External Sites 2
External Sites 2
8: User Generated Content
User generated Content
Mock Exam
Mock Exam : Diploma in Content Marketing – Level 4
Final Exam
Final Exam : Diploma in Content Marketing – Level 4