Ethical selling - an introduction to effective selling skills

Ethical selling - an introduction to effective selling skills

Duration: One day

Objective

Our Ethical selling programme is an excellent one-day, hands-on workshop that introduces sales people that are relatively new to
sales, or who have had no formal professional sales training, to the concept of effective selling. It includes carefully and skilfully
investigating and identifying the true needs of the customer and demonstrating to them the value of your product or service in meeting
their need. We concentrate on the fundamentals of salesmanship whilst going well beyond traditional sales concepts. Your
competitors may be quick to 'dive to the bottom' on price in order to gain market share, however this training programmes focuses on
how to stay firm on price and increase sales by convincing customers of the value you offer.

Contents

By the end of this course each delegate will be able to:
Understand why people buy
Use a systematic approach for contacting and selling to customers
Set meaningful business and personal objectives for every sales call
Make worthwhile appointments on the phone
Design an agenda for meeting a potential customer for the first time
Recognise and respond to buying signals
Use simple, but effective, communication skills to establish what their customer really wants
Identify and sell the benefits, not the features of the products
Close a sale successfully

Who should attend

Sales people with little or no experience and no prior professional sales training. This programme will help individuals develop a
positive, ethical and sound commercial approach to selling their companies products and services.

Course benefits

This course will ideally benefit people who are new to the role of sales or for those who would like to develop closer relationships with
existing clients and develop a stronger more confident 'account management' approach.

Additional information

This interactive course provides delegates with the key skills required to deliver excellent sales service to all prospective and existing
customers in order to maximise the sales potential of the company.

Certificates

All delegates who successfully complete this course will receive a certificate of attendance.

Trainers background

The trainer for this course has extensive experience in design and delivery of sales related training programmes. They have been
successfully delivering training to both public and private sector organisations for over twelve years and previously held a number of
senior sales positions in variety of industries.

Locations: 

We deliver courses in Inverness, Aberdeen, Stirling, Glasgow, Edinburgh, Newcastle, Leeds, London and Belfast.