Google SEO Level 4 Diploma
Google SEO Level 4 Diploma
Google SEO Level 4 Diploma
Our Google SEO course shows you how to improve the ranking of your website or blog on the world’s largest and most popular search engine.
Level 4 / ABC Awards / CMP31
Course Description
We teach the methods that to get you to the coveted Google #1 spot – and stay there.
This comprehensive course will show you how to improve your search results, using 100% trusted and ethical techniques. We teach you legitimate and effective ways to boost and maintain your ranking over the long term.
Google frequently updates the way it calculates search results and does not always say how.
This leaves websites vulnerable to fluctuations in their page rankings, and these can be devastating for small businesses.
But this course covers the essentials that never change. If you follow our strategies, your site will be resilient to other Google updates.
People often have different reasons for wanting to drive more traffic to their website or blog, but it’s usually to increase sales, expose themselves to a wider audience, and ultimately generate more revenue.
You will learn the factors that determine a website’s success. We also teach the importance of keywords and how to use them properly within your site’s content.
You will then develop an effective Google SEO strategy and learn how to integrate it with your social media activities.
Previous Knowledge
No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.
This course is designed for:
• Website and blog owners who want to achieve a better Google ranking.
• People who want to learn SEO from scratch.
• Individuals and businesses who want to drive more traffic to their website or blog.
• Businesses who want to generate more sales.
• Freelancers who want to expose themselves to more clients.
• Staff training and development.
• Copywriters, bloggers, webwriters and webeditors.
MODULES
Module 01: Introduction to SEO
Identify the basic principles involved in SEO.
Explain the basic rules of SEO.
Describe how Google searches the web.
Module 02: Site analysis
Explain the factors that determine a website’s success.
Analyse how a website integrates with a brand.
Identify a website’s purpose, body language, and strengths and weaknesses.
Module 03: SEO terminology
Define the sources of SEO specialist terminology.
Find online glossaries.
Translate specialist terms in to layman’s English.
Module 04: Website structure
Explain why good website structure improves search engine result pages (SERPs).
Define the qualities of a well-structured website.
Define what a silo is and why it is important to SEO.
Explain the importance of internal website linking.
Module 05: Creating SEO-friendly metadata for webpages
Explain how search engines find webpages.
Describe the role metadata plays in SEO.
Explain the different types of metadata, and what they do.
Use metadata to improve a website’s ranking.
Module 06: Keyword generation
Explain the importance of keywords in Google SEO rankings.
Choose keywords using various online tools.
Explain how and where to insert keywords and phrases.
Module 07: Creating SEO-friendly content
Explain why content is king.
Discuss keyword stuffing and keyword density.
Explain how to write SEO-friendly content.
Module 08: Link building
Explain what link building is and why it is important for SERPs.
Define the difference between backlinks, internal links and outbound links.
Describe the best way to get backlinks.
Explain how to create good link juice.
Discuss why you should deep link and how to do it.
Explain the importance of internal links.
Module 09: Ongoing strategies and maintenance
Create an SEO diary.
Integrate your social media with your SEO.
Module 10: Installing and measuring Google Analytics
Explain what Analytics does for you.
Discuss the Analytics Dashboard widgets.
Decide on which Analytics reports will help a website’s SEO.
Assessment
The Certificate of Achievement from ABC Awards and Certa Awards is gained by successfully completing a series of assignments. Your personal tutor will review, mark and provide you with feedback on your work.
AWARDING BODY
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that NCC Home Learning has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by NCC Home Learning to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
SUPPORT
The course comes with 36 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.