Hospitality Inbound Marketing Fundamentals And Practices

Hospitality Inbound Marketing Fundamentals And Practices
 
DURATION
02:01:36

Description

This Course is for beginners and Novice to digital marketing. We have used very easy to understand language so that non-marketers can also understand the meaning and various terms used in digital marketing.

In this course we will understand

• Meaning of inbound Marketing
• Methods & tools used
• Content creation
• Social Media Marketing fundamentals.

If you are New to marketing, digital marketing, general hotel staff who wish to understand how hotel can market themselves in this complex digital space, this course will help you to navigate your path.

Basic knowledge

• Basic understanding of marketing

What will you learn

• Fundamentals of Inbound Marketing
• Difference between traditional marketing and inbound marketing strategies
• Advantages of inbound marketing
• Steps and Methodologies of inbound marketing
• Tools used in inbound marketing

Course Curriculum

Introduction & Fundamentals of Marketing

• Introduction
• Meaning of Marketing PREVIEW
• Traditional Marketing and its problems
• Meaning of Inbound Marketing
• Example of Traditional and Inbound Marketing

Inbound Marketing Why and Fundamental concepts

• Terms used in Inbound Marketing and Basic Concept
• Inbound Marketing - Fundamentals
• Why we need to focus on Inbound Marketing
• Inbound Marketing - Hotel Use Case

Methodology of Inbound Marketing

• Overview of methodology and steps
• Inbound Marketing for Hotels
• Why Blog and SEO are important
• Social Media Channels used in inbound marketing and their audience

Inbound Marketing Steps after attarcting customers

• Convert to Leads - Call to Action
• Convert Leads into Customers
• Delight & Engage with your customers
• BONUS LECTURE

Inbound Marketing - Basics of Contents

• Overview of Various Contents
• Video, GIF, Poll as content
• Some tools to create good contents
• Social Media Marketing Strategies