How To Build A Strong Brand

How To Build A Strong Brand
 
DURATION
01:29:33

Description

Branding: Learn The Fundamentals Of A Powerful Brand

Want your customers to stick to you like glue? That's what a strong brand can do for you. In this course, you'll find out how to make your brand irresistible to your customers. 

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business. 

The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.

Basic knowledge

• No previous knowledge is required. Basic knowledge of Word or Google Docs will help.

What will you learn

• Understand what branding is, and what is isn't!
• Understand how emotion plays a role in building your brand.
• Understand how to create more brand loyalty.
• Identify your true customer.
• Identify content your customer won't be able to resist.
• Learn the core elements to an elevator pitch that will differentiate you and make you more memorable.
• Understand how to position yourself or business that helps you stand out from the competition.
• Build a strong brand script that helps develop messaging you'll be able to use with all of your marketing materials.
• Learn exercises that help you or your team clarify your overall message.
• Learn how to talk about your business or yourself in a way that causes people to listen.
• Learn to build a brand strategy by walking through this step-by-step process.
• Learn to create a brand that increases credibility, trust, and sales.

Course Curriculum

How To Build A Strong Brand

• Build A Strong Brand Intro
• What Is A Brand?
• Diagramming Your Message
• Why Consistency Helps Build A Strong Band
• The Brand Killer
• Steve Jobs on Branding
• Personal Vs Company Name 1 intro
• Personal Vs Company Name 2
• Personal Vs Company Name 3
• Personal Vs Company Name 4
• Intro
• Colorschemes fonts
• Color schemes 1
• Color schemes 2
• Color schemes 3
• Color schemes 4