Key Account Development Strategies

This course will be run at the Bolholt Country Park Hotel Bury BL8 1PU. FREE PARKING and lunch will be provided.

Why attend this course?
Because Major accounts are different.
They are based on the supplier having an in-depth
understanding of what the customer needs. That
means understanding the customer’s business, the
company structure, and the customer’s goals.

It is also about building strong relationships and trust.
It is about working together so that the account
manager is seen as a partner, an unpaid member of
the customer’s staff, a person they can depend upon and a person they can work with to the benefit of both parties.

The result is economies of scale for the seller and low risk for the buyer.

A great account manager can increase your sales, reduce your selling costs, increase customer loyalty, keep out the competition and grow your business.

Course Content
During this programme you will be analysing your
top ten accounts to:

• Clearly identify the market potential
• Achieve a balanced portfolio
• Build strong relationships
• Define your competitive advantage
• Become the business partner of choice.

Who should attend?
This programme is for the more experienced sales
professional who has an understanding of existing accounts and a desire to grow the business.