Marketing Skills Masterclass - Half Day (am)

Marketing Skills Masterclass - Half Day (am)

Course Overview

Top tips in the best practices in marketing are divulged. Delegates have an opportunity to discuss their marketing methods and strategies and gain advice and new ideas that will make them more effective and cost efficient.

CPD Value 3 Hours

Course Benefits

• Greater knowledge of marketing principles
• The ability to make the most effective use of marketing tools
• How to draw up and implement a strategic marketing plan
• Clearer understanding of identifying and approaching your target audience
• Clear measurable objectives for your marketing

Marketing Skills Masterclass - Half Day (am) - Timetable

09:30 - 09:45 Coffee & Course Objectives

09:45 - 10:00 Introduction - The 7Ps of Marketing

10:00 - 10:30 The Marketing Mix (A look at all the methods of marketing available and how they can complement each other.)

10.30 -11.00 Social Media (The growing importance for business of Facebook, Twitter, LinkedIn, YouTube & Blogs)

11:00 - 11:30 Determining The Best Methods of Marketing (Looking at their competition, each delegate looks at their own specific marketing role and decide which methods would be best.)

11:30 -12:00 How To Evaluate Your Marketing Strategies (Using a well-proven planning method, delegates will be given the tools to evaluate and improve existing and future marketing strategies.)

12:00 - 12:30 Participants To Draw Up Their Own 12 Month Marketing Plan

12:30- 12:45 Summary and Action Plans Agreed