MARKETING YOUR BUSINESS

ABOUT THIS COURSE
Get noticed in a crowded marketplace. Learn how marketing helps you attract the right clients and boost business

You’ve built your business but now you’ve got to shout about it. Let people know you’re there. Without marketing, even the best business idea in the world will just stand still (and that’s the best-case scenario!).

It takes clever and focused marketing to bring any service or product to the attention of its target audience and show it so favourably that it’s chosen over its competition.

Marketing is a broad term, encompassing many tools and strategies, including:

Public relations
Advertising
Networking
Sales
Social media
To ensure success for your business, you need a clear, precisely-targeted marketing strategy. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing, so you know how you can best apply them to your business.

We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and added to them.

Throughout the course, we’ll teach you the essential elements to your marketing strategy and how to use the most up-to-date online marketing tools so you know how to keep the advantage over your competition.

We love to see our students following their dreams and achieving their ambitions. We’re behind you all the way. We’ve created this course to help you direct your life – to have the tools to put your vision into your reality.

Get started today and step into the future that’s waiting for you.

WHAT YOU’LL LEARN
The insight and perspective you’ll gain into what’s behind promoting your business will help you focus your decisions on what really works to build a flourishing business. You’ll have the confidence to plan wisely and see opportunities that give you the edge. You’ll know how to reach the right customers and keep them.

Among the subjects you’ll learn are:

The tried and trusted principles and theory behind marketing
The difference between ‘wants’ and ‘needs’
Why market research is important
What’s behind pricing your offer
What a marketing plan is and how to create one
Clever and effective marketing techniques you can implement on a very small budget
What makes a brand powerful and how to build yours
The importance of your website
How to fill your website with great content
Maximizing your SEO
The power of social media. We can’t emphasise enough how much it can do for your business, and it can be totally cost free
Invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received and managing your ongoing presence
Looking for PR opportunities
Generating newsworthy ideas
What make a sales campaign successful and why it’s a good marketing tool to inject zest into your bottom line
Modern sales ‘pitching’ and generating leads.
 
Who is this course for?
This is the ideal course for you if:

You want to open a business
The idea of marketing is overwhelming, and you'd like to get a better grasp on the concept
You know a little about marketing, but you'd like to know more
You want to make sure that your business thrives!
You want to provide marketing solutions for other companies
You provide social media campaigns for companies and want to know where it fits in the marketing mix
 
Requirements
Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Certification
To receive certification, you must:

Complete every page of the course
Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)