PR & Communications Assistant Apprenticeship Standard Level 4

PR & Communications Assistant Apprenticeship Standard Level 4

Occupational Profile:

Public Relations (PR) and Communications concerns the building, protecting and maintaining of a positive reputation for brands, organisations and individuals. It also concerns the way those brands, organisations and individuals communicate about themselves, their products or their services with the public, via different methods. The industry employs over 63,000 individuals in the UK and organisations and employers come from the public, private and voluntary sectors.