PROFESSIONAL DIPLOMA IN SEARCH MARKETING WITH OFFICIAL EXAM
PROFESSIONAL DIPLOMA IN SEARCH MARKETING WITH OFFICIAL EXAM
PROFESSIONAL DIPLOMA IN SEARCH MARKETING WITH OFFICIAL EXAM
Overview
Digital marketing is a phenomenon and an ever-growing industry. Learn the fundamentals of search campaign marketing and creation. If you want to have a career in search marketing, this qualification will get you to where you want to be. Gain the newest and most up to date digital marketing skills and increase your potential in employability with the Professional Diploma in Search Marketing course.
The Professional Diploma in Search Marketing is ideal for learners who are new to digital marketing and want to learn the basic fundamentals to have a thriving career, or for those already employed and want a qualification to take their career to the next level. The course will equip learners with the digital skills to create an effective digital marketing campaign, run, measure and evaluate for higher gains.
The Professional Diploma in Search Marketing course is internationally recognised and is the perfect course to embark on an exciting and in-demand career.
Why learn at Study 365?
With so many commitments in our lives, we may not have the time to learn new skills. The beauty of studying online is that you get to find this balance between your education and your daily commitments
Study 365 offers hundreds of online courses to students across the world. Gaining new skills has never been this easy as many of our courses are open to students with little or no qualifications and previous experience. All the courses are up-to-date, relevant, affordable, and will build on existing expertise or give you a jump-start to a new career. The courses are meticulously designed and equals what is offered in a classroom setting. With a solid reputation that has established and made us made us one of the most trusted and reliable online course providers we offer the most convenient path to gain recognised skills and training that will give you the opportunity to put into practice your knowledge and expertise in your chosen career. You can learn at your own pace at Study 365 and you will be provided with all the necessary material, tutorials, qualified course instructor, narrated e-learning modules, interactive quizzes and free resources which include Free CV writing pack, free career support and course demo to make your learning experience enriching and more rewarding.
What will I learn?
Learn the fundamental basics of how to create an effective digital marketing campaign, run the campaign and measure its performance.
Acquire up to date digital marketing skills to thrive in a digital marketing environment.
Learn about email marketing, PPC, mobile strategy and social media.
Learn about key campaign metrics, optimisation of campaigns and performance analysis to increase conversions in your search marketing campaign.
Learn how to manage search marketing strategies and display marketing.
Learn the essential skills and knowledge to enhance your digital marketing career.
Access Duration
The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.
Who is this Course aimed at?
Marketing and sales professionals
Business owners
Independent entrepreneurs
Digital marketing students
Entry Requirement
Learners should be age 16 or over, and must have a basic understanding of Maths, English, and ICT.
Method of Assessment
At the end of the Professional Diploma in Search Marketing course you will be evaluated through an online exam. In order to complete this program successfully and gain your professional qualification, all students are required to complete a test.
Exam Details: Duration: 3 hours
Computer based exam
Multiple choice and hot spot questions
Pass mark: 60%
Certification
Those who successfully complete the course will be awarded the Professional Diploma in Search Marketing by the Digital Marketing Institute. It will make you valuable to employers, and your motivation at gaining new skills will be recognised.
Awarding Body
The Digital Marketing Institute sets the global standard in digital marketing and selling certification. We have certified more professionals to a single digital education standard than any other certification body.
Gaining a certification from the Digital Marketing Institute will ensure you have the essential skills and knowledge needed to excel as a digital professional.
Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing techniques and measure and iterate the success of your digital marketing strategy.
Progression and Career Path
Once you successfully complete the Professional Diploma in Search Marketing you will gain an accredited qualification that will give your career the jumpstart you have always wanted. With this qualification you can further expand your education or go onto work in numerous positions that will also put you in line to demand a higher salary or job promotion. The average UK salary per annum is calculated according to https://www.payscale.com/career-path-planner.
Marketing Manager - £32,902 per annum
Digital Marketing Manager - £31,923 per annum
Social Media Marketing Manager - £24,509 per annum
Digital Marketing Administrator - £20,201 per annum
Performance Marketing Manager
PPC Manager
PPC Executive
COURSE CURRICULUM
Course Outline
Student Handbook
1: Introduction
2: SEO Setup
3: SEO Content
4: SEO Workshop
5: Paid Search
6: Display Advertising
7: Video Advertising
8: Analytics Setup
9: Applied Analytics
10: Strategy & Planning