Public Relations Level 4 Diploma
Public Relations Level 4 Diploma
Public Relations Level 4 Diploma
This online PR course equips you with the skills you need to handle public relations and social media marketing for a range of organisations.
Level 4 / ABC Awards / CMP61
Course Description
It is now more important than ever for businesses and other professional organisations to get the right messages out to the media and public.
They must also be able to effectively manage their online reputations and handle any PR crises that arise.
Through this comprehensive course, you will gain the confidence and training you need to work in a variety of communications-based roles, using traditional marketing channels and multimedia platforms.
You will also develop additional skills, such as newswriting, conducting interviews, organising press conferences and planning and implementing targeted PR strategies.
This course is designed for:
- Beginners
- Marketers who want to develop their skills
- Staff training and development.
- Business owners and freelancers who want to expose themselves using PR
- People who use PR within their jobs
- People who want to develop their existing PR skills
Previous Knowledge
No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.
MODULES
Module 01: An introduction to PR
Understand the role of public relations.
Recognise good and bad PR.
Appreciate what makes a good PR professional.
Learn how to build relationships with journalists.
Module 02: Newswriting techniques
Discuss why a PR needs to master newswriting techniques.
Write intros, sells and headings.
Write well-constructed copy.
Adapt your writing style to suit a web audience.
Module 03: Writing effective press releases
Recognise when it is appropriate to use press releases and press letters.
Send press releases and press letters in the correct format to the right outlets and at the right time.
Module 04: Communicating with the media
Issue effective statements to the media.
Conduct interviews with journalists.
Deal confidently with journalists’ questions.
Module 05: Online PR
Understand the basics of social media.
Define how social media can be used in PR.
Devise a social media plan.
Set up, maintain and grow your own blog.
Identify when a PR can use video.
Understand how to prepare, shoot and edit videos for PR.
Module 06: Handling a crisis
Understand crisis communications.
Write a crisis communications plan.
Manage reputation in a crisis.
Tweet effectively during a crisis.
Module 07: Using TV and radio
List how TV and radio can be used for PR.
Produce suitable content for TV and radio.
Module 08: Organising a press conference
Understand the role a press conference plays in PR.
Organise and manage a press conference.
Module 09: Law and reputation management
Learn how media law and regulatory codes can be used as media management tools – pre- and post-publication.
Manage online reputations proactively and reactively.
Module 10: Using other PR tools
Recognise other PR tools and when to use them.
Use case studies, white papers, ebooks, videos and podcasts for PR.
Module 11: Running a PR campaign
Learn when and how to run a PR campaign.
Select the right campaign components.
Organise an effective PR campaign.
Assessment
The Certificate of Achievement from ABC Awards and Certa Awards is gained by successfully completing a series of assignments. Your personal tutor will review, mark and provide you with feedback on your work.
AWARDING BODY
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that NCC Home Learning has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by NCC Home Learning to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales
SUPPORT
The course comes with 36 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.