SEO Content Writing Level 4 Diploma

SEO Content Writing Level 4 Diploma

This SEO content writing course shows you how to produce focused content that achieves a high ranking on the most popular internet search engines. A good SEO ranking in an online search is a crucial factor in achieving success on the web.
 
Level 4 / ABC Awards / CMP32

Course Description

One of the most effective ways to get a good ranking is through well-written SEO focused content. Our online SEO content writing course teaches you how to write great web content – and ensure it is seen by the widest possible online audience.

You will develop effective Google SEO content writing strategies and express your creativity. You’ll also be taught how to integrate keywords into the content you write

There is a strong demand for certified SEO content writers these days. Most organisations need people who can:

Identify original approaches to popular subjects.
Write effective, Google-friendly content.
Integrate search words and phrases naturally.
Submit articles to the directories, blogs and other platforms.
Our online SEO content writing course covers all these areas and others. And you can use the work you produce in the course assignments as part of your career portfolio.

This hands-on course will teach you how to:

Produce great content using proven web writing techniques.
Identify appropriate keywords for particular search terms.
Embed keywords and phrases seamlessly into online articles.
Use video and images to help with SEO.
Promote yourself or your business online using social media and other platforms.
Find work as a paid SEO content writer.
As a certified SEO content writer, you could be:

Delivering high-quality SEO focused content for a business or an organisation.
Building your own SEO content writing agency, and choosing your own hours, clients and projects.
Earning up to £28,000 a year, or up to £30 an hour as a freelancer.
If you enjoy writing, then becoming an SEO content writer is a great way to earn good money and express your creativity.

REQUIRED KNOWLEDGE

No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.

This course is designed for:

Beginners
Anyone who wants to improve their Google ranking
Companies and organisations of all sizes.
Marketing professionals.
Webwriters.
Bloggers and online journalists.
Freelance service providers.
Social media marketers.

MODULES

Module 01: The basics

- Clarify what SEO content is.
- Identify what SEO content is intended to achieve.
- Understand the importance of well-written content.
- Pinpoint the different types of content and their purpose.

Module 02: Key SEO principles

- Describe what SEO is and explain how search engines work.
- Discuss the importance of keywords in SEO.
- Explain how to use links in content.

Module 03: Webwriting techniques

- Explain the importance of understanding your audience and purpose.
- Understand and implement webwriting techniques.
- Write SEO web content with keywords and hyperlinks.
- Create compelling SEO headings.

Module 04: Using videos and images

- Understand how images and video can boost your SEO content writing activity.
- Use a smartphone to shoot, edit and record a short video.
- Create basic graphics using online tools.

Module 05: Writing web content

- List the different types of web content.
- Write website informational content.
- Write online articles.
- Discuss the basics of writing magazine and news content.

Module 06: The role of social media

- Understand the basics of social media.
- Explain how social media is useful for businesses.
- Discuss social media as a way of interacting and engaging.
- Describe the main social media platforms.

Module 07: Writing for social media

After studying this Lesson, you will be able to write optimised posts for:
- Facebook
- Instagram
- Twitter
- LinkedIn
- Tumblr

Module 08: Writing content for blogs

- Explain what a blog is.
- Define the basic rules for writing SEO content for blogs.
- Discuss how to get your blog noticed.

Module 09: Making money

- List strategies for promoting your web presence.
- Select ways to start finding SEO content writing work.
- Explain how to negotiate fees and tie up details of writing jobs.

ASSESSMENT

This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade.

Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.

AWARDING BODY

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that NCC Home Learning has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by NCC Home Learning to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

SUPPORT

The course comes with unlimited, personal tutor support. This means you can contact your tutor with questions whenever you need to.

Part of this support includes 1-2-1 assistance looking for jobs, setting up as a freelance SEO content writer, and developing your career.