Social Media

Overview
Overview 

Completion Certificate
NEW State of the art platform
Employment Advice available on completion
12 Months Access
Social Media 

Social Media is the new word of mouth, and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. This Course Bundle includes 10 hours of training covering Facebook, Twitter, Linkedin, Reddit, Pinterest and many others.
Course Outline
This course includes the following modules

Module 1: Introduction

Social Media Introduction
Creating an Google Account
Setting Up Your Twitter Account
Getting Your Twitter House in Order
Why Facebook for Your Business?
Using Facebook as a Business
Setting Up Your Business Page
Setting Your Cover Photo
Tying It All Together
Tip - Adding Admins in Facebook
Module 2: Adjusting Your Facebook Settings

Adjusting Your Settings - Part 1
Adjusting Your Settings - Part 2
Adjusting Your Settings - Part 3
Updating Your Page Info - Part 1
Updating Your Page Info - Part 2
Tips for Getting 25 Likes
Using Facebook as Your Business Page
Module 3: Posting on Facebook

What Kind of Person Would Your Business Be?
How to Post to Facebook
What to Post
Sharing Posts
Sharing Links
Pinning and Highlighting with Posts
Tips for Generating Traffic
Getting Notifications and Staying in Clients New Feed
Comment Moderation
The Activity Log - Where Do Hidden Posts Go?
Scheduling Posts
 

Module 4: Facebook Advertising

Setup Advertising Account
Types of Advertising on Facebook
Ad Testing
Choosing Our Audience - Location
Choosing Our Audience - Age and Gender
Choosing Our Audience - Precise Interests
Choosing Our Audience - Broad Categories
Choosing Our Audience - Connections
Choosing Our Audience - Advanced Targeting Options
Choosing Our Audience - Campaign and Budget
Other Types of Ads Part 1
Other Types of Ads Part 2
Ad Campaign Manager Part 1
Ad Campaign Manager Part 2
Outside URLs
Building Ad Text
News Feed Format & Creating Your Audience
Creating Your Audience / Campaign Pricing & Schedule
4.Ad Campaign Tracker
 

Module 5: Facebook Insights

Facebook Insights - Overview Intro
Analyzing Page Posts
Engaged Users
Talking About This
Virality
Likes
Reach
Reach & Frequency
Page Visits
Talking About This
Conclusion
 

Module 6: Facebook Analytics

6.0 New Facebook Analytics Overview
6.1 Page Likes
6.2 Post Reach
6.3 Page Visits
6.4 Posts
6.5 People
 

Module 7: Twitter

Limiting the Number of Actions
Setting Your Twitter Preferences
Finish Setting Up Your Profile
Twitter Widgets
Who to Follow
Connect
Bringing Followers from Facebook
Intro to Hashtags
Examples of Hashtags
Monitoring What's Going On
Using Twitter for Social Listening
Social Media Tips
Hashtags Across Social Media
 

Module 8: Pinterest

Overview of Pinterest
How does Pinterest Relate to Your Business?
Industry Specific Sites
Social Media Tip 
Conclusion of Pinterest
Module 9: Reddit

Introduction to Reddit
The Rules of Reddit
Module 10: Tumblr

Tumblr Introduction
Setting Up A Tumblr
Dashboard
Posting to Tumblr
Testing Your Post
URL post
Chat post
Audio on Tumblr
Video on Tumblr
Tumblr Conclusion
 

Module 11: LinkedIn

Introduction to LinkedIn
Overview of the Interface & Settings
OpenLink Settings
LinkedIn Groups
Adding and Removing Applications
Basic Account Settings
Updating Your Public Profile
LinkedIn Connections, Groups and Pages
LinkedIn Channels & Today
Advertising on LinkedIn
Module 12: Google+ and Youtube

Introduction to Google+
Overview of the Interface
Setting Up a Google Plus Page
Linking Your Other Social Networks
Linking Your Website to Your Google+ Page
Review of Your Google+ Dashboard
Notification Settings for Google+
Photo Settings in Google+
Google+ & YouTube
YouTube Advanced Settings
Interface for Uploaded Videos
Sharing Videos Across Your Social Network
Updating Your About Section
Quick Recap of Everything Covered So Far
Module 13: Best Practices

Determine Your Goals
Create Your Persona or Voice
Decide On Your Platforms
Establishing A Social Media Manager
Coordinate with Customer Service
Create a Predetermined Crisis Management Plan
Stick to the Script
Build Relationships With the Media
Find Your 'Evangelist'
Stay Informed Part 1
Stay Informed Part 2
Module 14: Additional Tools

Bitly
Woobox
Woobox Cont'd
HootSuite
HootSuite Cont'd
Storify
Social Media 'Rules' and Tips
Social Media Conclusion
Tweetdeck - Boolean Search