Social Media Marketing Courses

Social Media Marketing Courses

In the UK over 40 million people use Facebook, the most popular social media platform has over 60 million active business pages.

Therefore it is crucial for businesses to develop an online presence, being on social media is attractive to your customers and helps distinguish your company as trustworthy.

• Instant digital certificates on completion
• Online self-paced training
• Complete in three to four hours
• CPD certified training
• Interactive courses with colourful animations

DESCRIPTION

Course Description

Social media is one of the biggest marketing tools an organisation can adopt, with many companies basing their entire marketing strategy around social media activity.

In the U.K over 40 million people use Facebook and, globally, Facebook has over 60 million active business pages. It is crucial, then, for businesses to develop an online presence. A strong social media presence is attractive to customers and it helps distinguish a company as trustworthy. This is vital, especially for smaller companies hoping to build a customer base.

This social media marketing training course includes eight bitesize modules, which cover all the basics of the most popular social media platforms including Facebook, Twitter and LinkedIn.

It will help you understand how social media can boost your business’s online presence, reach and attract new customers, and communicate with your customer base directly through news and offers.

Who should take this course?

This social media marketing training course is aimed at those with little or no prior experience in digital business and marketing and who wish to develop their knowledge of social media and how best to use it to market their business.

This includes training providers who deliver face-to-face training in digital skills and wish to offer a blended programme; individuals who wish to upskill and develop their social media techniques, and businesses who wish to increase social media skills in-house.

What does this course cover?

If you are not confident about how to get the most out of your social media marketing, then this training course will be extremely beneficial to you.

With this online training, you will be able to identify the popular social media platforms, describe what they can be used for, and understand how to develop and implement a social media campaign.

This course explains how to use the key social media platforms, the different tools and features available on each platform, and a range of social media management tools, including how to implement campaigns across Facebook, Twitter and LinkedIn.

This course includes eight bitesize modules which cover all the basics of social media marketing:

• Introduction to Social Media Tools
• Introduction to Facebook for Business
• Introduction to Twitter for Business
• Introduction to LinkedIn for Business
• Introduction to Social Media Management Tools
• Implementing a Facebook campaign for your business
• Implementing a Twitter campaign for your business
• Implementing a LinkedIn campaign for your business

Having completed this training, you will be able to:

• Understand the importance of social media for business
• Create social media accounts and understand what key information they should have on their pages
• Recognise what impact a social media campaign will have on your business and how to implement one
• Social Media Marketing Courses Certificate
• At the end of each bitesize course there will be a test, which consists of 15 multiple choice questions. Learners are required to achieve a 75% pass mark, and, if necessary, may attempt the test six times at no extra cost. If learners do not achieve the 75% pass mark, further attempts may be given by contacting our support team.

Learners will be able to download digital certificates on completion of each bitesize module. These can be printed, and we suggest you keep it for your records.

The content of this training has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

These modules were developed alongside The Tech Partnership to support the Digital Business Skills qualification. The Tech Partnership operated from 2014 to 2018 as a network of employers collaborating to create the skills for the UK digital economy.

Duration

This training will take approximately 3-4 hours to complete, depending on how quickly learners can study and absorb the material. Learners do not have to complete all the training in one session as progress is recorded throughout.

Entry requirements

There are no specific entry requirements for this course.

HOW IT WORKS