Specialist Professional Diploma in Digital Strategy & Planning - Online

Specialist Professional Diploma in Digital Strategy & Planning - Online

What is the Professional Diploma in Digital Strategy and Planning course?

This digital strategy course is the perfect qualification if you have your sights set on a career within the digital industry and strategy in particular. This course will provide you with an insight into the importance of planning and executing digital marketing strategies in this digital age. The Professional Diploma in Digital Strategy and Planning is a respected and recognised digital strategy course by the Digital Marketing institute – renowned for setting global standards in digital marketing.

Who is it for

Is the Professional Diploma in Digital Strategy and Planning online course right for me?

This digital strategy course is perfectly suitable for all skill levels – whether you already work in marketing and wish to diversify your skill set, or you’re an experienced Digital Marketer who wants to formalise your skills with a diploma. There are no pre-requirements necessary to enrol on this digital marketing strategy course, so it’s ideal if you want to get your foot in the door in the digital world.

Course accreditation

Digital Marketing InstituteThey have certified the highest number of professionals to a single digital education standard. They work with some of the marketing industries biggest names: Google, Facebook and Twitter, who contribute to the development of DMI's globally recognised marketing and selling qualifications.

Careers

What job could I get with a Professional Diploma in Digital Strategy and Planning qualification?

After you’ve obtained your digital strategy certification you can expect to excel in positions where you’re involved with planning a digital strategy for your organisation or in future positions within the digital marketing industry.

Why study with us

Why study a Professional Diploma in Digital Strategy and Planning course with e-Careers?

• You become a certified digital strategy and planning professional.
• You gain confidence in executing successful digital marketing campaigns on a global scale.
• You learn through a variety of teaching methods and tools, including video lectures, practical exercises and access to an online tutor.
• There is technical support available if needed.

Course Details

What are the Professional Diploma in Digital Strategy and Planning online course modules?
Units of study contributing to the Digital Strategy course:

• Introduction
• Traditional Communications
• Digital Communications
• Digital Channels
• Digital Display Advertising
• Social Customer Service
• Budgets
• Personnel
• Risk & Reputations
• Analytics
• Strategy Formulation

What does the Professional Diploma in Digital Strategy and Planning distance learning course cover? 

The Digital Strategy course covers:

• An introduction to digital strategy and planning, including a look at the evolution of traditional marketing.
• The use of traditional communications to develop messaging for products, services and brands.
• Digital communications and how to tailor your approach to your customers.
• SEO, PPC and other key digital channels.
• The different digital display advertising channels, including video and in-app ads.
• Integrating social networks into your digital marketing strategy.
• Budget-friendly digital marketing tools such as social media, as well as paid channels.
• The challenges you might face when integrating digital communications, and how to operate online safely and securely.
• Identifying key risks including identity theft, social engineering, fraud, malware, hacking and more.
• Gaining knowledge of analytics and the benefits of a formal analytics programme.
• Putting together a strategy for your organisation, using the skills and knowledge gained throughout the course.

DMI Membership

All DMI courses include twelve months access to the DMI membership network. The access is available 24/7 and provides you with a plethora of resources including DMI’s own content library with helpful tips and best practices guides, upcoming webinars and CPD short courses to keep your skillset relevant. If you are looking to deliver the perfect social media campaign to raise awareness of your company or wanting to utilise up-to-date optimisation techniques for eCommerce or UX – the DMI membership will deliver what you need, and for the first 12 months, it’s all yours, absolutely free.