The Psychology Of Color In Branding And Marketing
The Psychology Of Color In Branding And Marketing
The Psychology Of Color In Branding And Marketing
DURATION
00:15:48
Description
The theory and psychology of color as it relates to persuasion is one of the most interesting--and most controversial aspects of marketing.
The reason? Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."
To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion.
See you inside...
Basic knowledge
• Know About the Basics of Marketing
What will you learn
• The Color Theory and persuasion in Marketing and Branding
• Color Coordination and Conversions
• The Mocha Effect
Course Curriculum
Introduction To The Course
• Introduction - Psychology of Color
• Psyche of Color Body
• Importance of Colors part 1.
• The Importance of Colors Continued
• The Importance of Colors Conclusion
• Color Preferences by Gender
• Color Coordination and Conversions
• Conclusion - The Mocha Effect