UNDERSTAND CUSTOMER BEHAVIOR

Overview 

Consumer behavior is very important to understand what influences the buying decisions of the consumers and why does it so. Customers are first segmented into buyer personas based on their common characteristics. A customer behavior analysis provides insight into the different variables that influence an audience. By understanding how consumers decide on which product or services need to choose and how and where we need to fill the gap so we can brand the product/services in the market. 

Course Objective

This is a self –paced, video training on Understand Customer Behaviour by Uplatz is aimed to provide you knowledge about the methodologies and techniques involved in understanding your customers' online behaviour and to help you make important decisions based on that.

Course Details

Understand Customer Behaviour (self –paced, video training) course will help you to understand your customer on their characteristic based on in-depth analysis.

Target Audience

· Any individual

· Web analytics

· Businessman

· Company Owner

· Employee

Course Syllabus

Get started with analytics

· What is web analytics?

· Making web analytics work for you

· Taking specific goals with web analytics

Find success with analytics

· Web analytics and organic search

· Tools to measure SEM

· Breaking down your data for insights

Turn data into insights

· Using data to understand audiences

· Understanding the Data Cycle

· Creating actionable insights from your data

· Managing numbers using spreadsheets

· Presenting data effectively

Certification

Understand Customer Behaviour course by Uplatz, will help to clear your concept on customer behaviour and prepare you well for any certification exam.

Career Path

· Web Analyst

· Data Analyst

· Business Analyst/Consultant

· Entrepreneur / Owner of a business