WordPress Essentials for Business

Overview
Overview

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WordPress Essentials for Business 

WordPress Essentials for Business is a quick (90 min) but thorough overview of using WordPress to create a business website. It is designed for busy small-business owners and self-employed professionals who want to quickly master the WordPress software for the purpose of creating an attractive website that generates leads and sales.

The course covers almost all of the WordPress user interface. We learn by doing as we build out an actual website for a client of ours, explaining and demonstrating key concepts along the way, such as themes, plugins, widgets, images, and more.
Course Outline
Chapter 1: WORDPRESS FUNDAMENTALS (7 min)
 
WordPress: What & Why
WordPress.org or WordPress.com?
What You Will Need
 
Chapter 2: HOSTING WORDPRESS (10 min)
 
Understanding Domain, Hosting, & Name Servers
Choosing a Domain Registrar & Hosting Company
Installing WordPress on Your Domain
 
Chapter 3: BUILDING OUT YOUR SITE: CONTENT & NAVIGATION (42 min)
 
Tour of an Out-of-the-Box WordPress Site
Tour of the WordPress Dashboard
Creating Pages & Posts
Using the Visual Editor
Working with Images
Hyperlinking
Configuring a Blog, Static Site, & Mixed Site
Removing the Home Page Title & Comments Box
Adding a Flat Navigation Bar
Adding a Drop-Down Navigation Bar
Installing a Free Theme
Installing a Commercial Theme
Modifying Your Theme Settings & Adding a Header
Working with the Weaver Theme
Setting Up Post Categories & Blog Pages
 
Chapter 4: WIDGET & WIDGET AREA (13 min)
 
Using the Latest Posts, Post Categories & Custom Menu Widgets
Using the Text Widget to Post Arbitrary Text or Images to Your Sidebar
Using the Text Widget to Post a Youtube Video
 
Chapter 5: PLUGINS (11 min)
 
Introduction to Plug-ins: Akismet Comment Spam Protection
Using the RSSImport Plug-in; Plug-ins that Require Shortcodes
Installing a Commercial Plug-in
 
 
Chapter 6: FINE-TUNING YOUR SITE (3 min)
 
Permalinks
Discussion Settings & Comment Moderation
 
Chapter 7: NEXT STEPS (8 min)
 
Commercial Themes
Graphic Sources
WordPress Security
How to Learn More