Digital Marketing Professional Certification Programme

Digital Marketing Professional Certification Programme

Digital marketing has been pushed to the front of business strategy ahead of traditional means of advertising. Businesses are looking for specialists in digital marketing to increase exposure and revenue.

The package contains everything you need to becoming a digital marketing professional, including two industry-backed and recognised qualifications, Microsoft Excel 2016 training and the Agile Project Management methodology.

Who is it for

This package is ideal for aspiring marketing professionals who are looking to launch a career with a new and recognised skillset. It is also for current marketing professionals looking to validate a skillset or build on existing knowledge.

*We work with our students on an individual basis to work out the most suitable training plan.
But you will have access to the individual courses included in this package for either 6 or 12 months, giving you plenty of time to become a Digital Marketing Professional!

Course accreditation

 LEADr

are the gold standard in digital business education. They look to provide leaders of the future with the platform they need to build key skills that are crucial in the business world. LEADr provide a foundation for driven individuals to gain the skills and experience needed to succeed, setting the standards in business and commerciality education.
 
 Microsoft

You’re likely to find Microsoft Office or one of its applications in any business environment today. With 1.2 billion Office users, it has become the premier administration programme for business and personal use.
 
Digital Marketing Institute

They have certified the highest number of professionals to a single digital education standard. They work with some of the marketing industries biggest names: Google, Facebook and Twitter, who contribute to the development of DMI's globally recognised marketing and selling qualifications.

 PRINCE2 Agile

 is a project management methodology that combines the flexibility and responsiveness of Agile, with the clearly defined framework and structure of PRINCE2®, creating a complete project management solution for the modern professional.
 
Climb Academy

was developed in response to a growing skills gap in the digital marketing sector. The organisation gives you the chance to tap into Mark and the Climb Online team’s digital expertise and launch your own successful career.

Careers

There is a growing digital skills shortage and it is anticipated that digital marketing will be one of the areas hit the hardest due to the skills gap, everchanging trends and a lack of qualified professionals to carry out the roles. The demand outstrips the supply quite empathetically.

Once you have completed this package, you can expect to go on to pursue a career in digital marketing as a Digital Marketing Manager, Digital Marketing Executive, or Digital Marketing Assistant. This will give you the foundations to work freelance, set up your own agency, or potentially become a Marketing Director.

We’re with you every step of the way

We want to make sure you get all the support you need - that’s why we offer you access to our unrivalled support network that includes our WeCare Programme and Tutor Support in your digital marketing training programme, so we’re with you every step of the way; all the way from beginner to digital marketing specialist!

Learning that is focused on you

The course content is broken down into bite-size, manageable chunks that you can work through at your own pace with 24/7 course access. This is supported by progress reporting which will help you to dictate your time and study at a consistent rate.

Recruitment insight and making you more employable

All our courses come with a free CV review for guidance and tips on how you can make the most out of your first impression with every employer.

Flexible payment plans

We have a payment plan to suit you. Whether you want to split your payment over a few months or a couple of years, we can cater to your financial situation.

Unprecedented Growth

e-Careers have quickly become leaders in digital marketing training. We are the only training provider who have been approached by Climb Academy and winner of the UK’s version of The Apprentice 2014, Mark Wright, to build a course under his stewardship about digital marketing. Add this to our partnership with the Digital Marketing Institute (DMI) and we have every base covered.

Awarding Body Recognition

e-Careers are a Digital Marketing Institute Authorised Training Partner and the exclusive provider of Climb Academy’s digital marketing course, ensuring your training materials, knowledge, and exams are all recognised and official.

Also included in this package is the Agile Foundation & Practitioner training and official Foundation exam.

Industry Recognition

The Industry Advisory Council, who advise on the DMI syllabus, represent some of the biggest brands in the marketing industry, brands including: Google, Facebook, Twitter and Microsoft – it’s a who’s who of the most influential names needed to give your qualification and knowledge the industry validation it needs.

Accredited Resources

All course content is up-to-date meaning that you can only learn using the latest and best course materials, with the content being closed mapped to the official exams, fully preparing you to pass the exams and implement your knowledge in real-world scenarios.

Course Details

Level 1 Certificate in Digital Marketing

• How to create an SEO campaign
• How to write SEO-friendly content and evaluate the performance of an SEO campaign
• Advertising on different search platforms
• Setting goals for PPC campaigns
• Display advertising
• Social media marketing and how it connects to your business
• How marketing is vital in maintaining customer satisfaction
• Advertising through social media
• Measuring success of social media campaigns
• LEADr Diploma in Commerciality

• To introduce students to the 54:70 Success Matrix™ and the main 9 Key Personal skills for success.
• To understand the importance of business acumen and how to quantify and develop it to be successful.
• Learn a powerful methodology to understand what makes a business and a business person successful.
• To understand how to analyse a business and make good decisions.
• To understand the link between commerciality and successful corporate leaders & decision makers.
• To reflect on key strengths as well as areas for improvement and plan for further development.
• To develop proficiency in applying the methodology in the workplace to assess any businesses (external or internal) and identify opportunities.
• Throughout the course you will work on developing fundamental skills and experience in line with the 54:70 Success Matrix™:

The 54 - The 9 Skills for Personal Success:

• Self-awareness.
• Problem solving.
• Enterprising.
• Team player.
• Business Astuteness.
• Decision Judgement.
• Communication.
• Technology appreciation.
• Self-management.

The 70 - the 10 Factors for Business Success:

• Market Size.
• Market Growth.
• Market Profitability.
• E.g. Design.
• E.g. Price.
• E.g. Sales.
• E.g. Marketing.
• Company Financials.
• Entrepreneurs’ Characteristics.
• Deal Dynamics.
• Microsoft Excel 2016

Familiarise yourself with Microsoft Excel 2016, its documents and controls

• Creating tables
• Entering values correctly into the cells
• Set up cell formatting, including conditional formatting
• The manipulation of each cell and cell range
• Working with worksheets and entire files
• Creating charts
• Creating calculations using basic arithmetic formulas
• Performing calculations
• The application of logical and text functions
• The principles of referencing to the values in other cells
• Filling cells with series of data
• Advanced options of sorting and filtering data
• Searching for specific values in extensive tables
• How to split longer text entries in tables into individual data placed into several columns
• Creating charts and automation of the work in the program using macros
• Inserting various graphical elements into worksheets i.e. shapes or • SmartArt graphics
• Prepare a table or entire worksheet before printing
• The options of protecting and sharing the workbook content
• The usage of macros, including their creation, editing and the options of macro security
• Professional Diploma in Digital Marketing

Digital Marketing Foundation

• Website Optimisation
• Content Marketing
• Organic Social Media
• Paid Social Media
• SEO
• Paid Search
• Display & Video Advertising
• Email Marketing
• Analytics
• Digital Strategy
• Agile Foundation & Practitioner Training

Introduction to Agile

• Agile Project Management – The Basics
• Roles and Responsibilities
• Preparing for Agile Project Management
• Pre-Project and Foundation Phases and Products
• Evolutionary Development Deployment and Post-Project Phases
• Techniques and Practices
• Agile Control
• Agile Planning
• Exam Preparation
• Package Exams

Professional Diploma in Digital Marketing

• Three-hour exam
• Split into three sections
• 60% required to pass
• Agile Project Management Foundation

Multiple-choice questions

• 50 questions
• 40 minutes duration
• 25 marks required to pass – 50%
• Closed book

Payment Options

If you are funding your own course, we can provide a multitude of flexible payment plans and pricing options, just some of which are listed below:

Pay for the course in full via bank transfer, debit or credit card or PayPal;

• Pay in 2 to 12 monthly instalments – interest free!
• A range of other finance options available;
• Finance Option

• Finance is a great way to spread the cost of your purchase. To make it easy, you can apply for and complete the loan application quickly and entirely online.

• We offer a range of interest free and interest-bearing finance options to help you spread the cost of your purchase over 12, 24, 36 or 48 months.