Excel With Business Blogging
Excel With Business Blogging
Excel With Business Blogging
DURATION
00:45:22
Description
Are you ready to CONNECT WITH YOUR AUDIENCE and FULFILL YOUR BUSINESS GOALS?
Do you want to create deeper relationships with your customers to build brand loyalty?
You can in EXCEL WITH BUSINESS BLOGGING.
This course offers an effective way to IMPROVE YOUR BLOGGING ACTIVITIES via a STEP-BY-STEP PROCESS
You’ll FIND OUT WHY BLOGGING IS THE BEST MARKETING TOOL for your business, LEARN HOW TO PRODUCE COMPELLING CONTENT for your blog and DEVELOP THE SKILLS TO WRITE FOR AN ONLINE AUDIENCE.
The Excel with Business Blogging course PROVIDES you with:
AN OVERVIEW OF BUSINESS BLOGGING: Learn how blogging gives your brand a personality
CRITICAL WRITING TECHNIQUES: Find out how to get creative with your content
BLOGGING GUIDE: This guide acts as textbook for the course. It provides you with additional information and emphasizes important concepts
CASES STUDIES: Discover effective methods from top business blogs
A CONTENT PLAN: Create a plan that addresses timing, quality, topics, legal risks and policies.
AN EDITORIAL CALENDAR DEMO: We don’t just tell you about it, we arm you with the tools to set up your editorial content today
TEMPLATES: You’ll receive templates for your editorial road map calendar, blogging policy, blogging privacy policy and blogging comment policy
IT’S EVERYTHING YOU NEED TO KNOW ABOUT BUSINESS BLOGGING AND THE TOOLS YOU NEED TO GET STARTED.
DON’T MISS OUT ON THIS OPPORTUNITY...START TODAY.
Who is the target audience?
• Business owners
• Business executives
• Business professionals
Basic knowledge
• PC, Mac desktop, Laptop, Tablet or Mobile Phone
• Paper and Pen for Brainstorming, Diagrams and Notes
• Daily Planner or a Printed Calendar to jot down posts
What will you learn
• Reinforce your brand's message
• Reach your target demographic
• Increase your online traffic
• Generate more leads
• Potentially boost revenue
• Increase online traffic to your business website
• Boost customer loyalty
• Develop customer advocates
• Build brand awareness online
• Enhance thought leadership
• Contribute to online conversations
Course Curriculum
Introduction
• Course Introduction
• Syllabus
• Course Summary
• Textbook: Excel with Business Blogging Guide
Overview
• Overview
• What is a Blog?
• Illustration: The Anatomy of a Blog
• The Growth of Business Blogs
• Why Have a Business Blog
• The Reason Blogs Fail
• How to Succeed
• Why Blog in 2014
• Summary
• Overview Quiz
10 Reasons to have a Business Blog
• Overview for 10 Reasons
• Communicate and Build Relationships with Your Audience
• Draw Traffic
• Blogs are a Cost-effective Marketing Tool
• Blogs are Search Engine-Friendly
• Blogs Make Your Business a Thought Leader
• Blogs Build a Community
• Blogs Control Messages
• Blogs Help You Understand Your Customers
• Determine the Success or Failure of Products or Brand
• Business Blogs can Attract New Talent
• Section: Summary
• 10 Reasons to Have a Blog
Mapping out a Guide for Your Successful Business Blog
• Mapping out a Guide for Your Successful Business Blog: Overview
• Identify Goals and Objectives
• Identify your Audience
• Determine Your Focus
• Determine Who's Blogging
• Develop a Content Plan
• Demo: Editorial Calendar
• Reduce Exposure to Legal Risks
• Mapping out a Guide for Your Successful Business Blog: Summary
Case Studies
• Zappos: CEO Blogs
• Microsoft: Blog Series
• Starbucks: Holidays
Resources
• Template: Blog Policy
• Template: Blog Comment Policy
• Template: Blog Privacy Policy
• Business Blogging Cheat Sheet
Conclusion
• Conclusion
• Simpliv Content Marketing Commercial