Marketing and Media Studies Diploma
Marketing and Media Studies Diploma
Marketing and Media Studies Diploma
The Marketing and Media Studies Diploma introduces learners to the two areas of marketing and media. Learners will study these areas to understand how the two areas link with each other and provide knowledge of how marketing impacts the media and vice versa.
Level 3 / NCFE Certificate / PI177
Course Description
In an industrialised society like Britain all of us are exposed to the media many times a day, from the breakfast show on the radio or TV, to watching films, to using the internet for our news and social networking. It is a powerful influence on how we perceive ourselves and our position in society. The speed of change in the media landscape means that the way we consume the media texts is changing very fast. Mobile phones now broadcast soaps, and games are played internationally. Increasingly; people are making and disseminating their own texts via social networking sites and YouTube. They even contribute to the news by filming events to be used as citizen journalism on national stations such as the BBC and Sky.
Marketing is absolutely vital. You could have the best product in the country, or offer the best service in your town, but without marketing, nobody would know about it. In simple terms, marketing is how you communicate a brand. It is the process of determining the needs and wants of consumers, and being able to deliver the products or service that satisfies those needs and wants. Its key purpose is finding, getting, keeping and developing customers in a way that will lead to the growth and success of a business. Marketing is the umbrella term that covers a number of essential practices for any business, including research, development, promotion, product sales and service. The most important part of marketing is that it is 100% about the customer and by fully embracing marketing, you are making a company more customer-focused.
This programme fuses the two concepts of media and marketing together in order to give the learner a broad based overview of the two different disciplines and how they interact with each other. A useful tool for people looking to embrace the whole culture of media and marketing and gain an understanding of both models.
Previous Knowledge Required
The good news is that no prior learning knowledge or experience is essential to take this Marketing and Media Studies Diploma. This Marketing and Media Studies Diploma is openly available to anyone wishing to learn more about Marketing and would like to take part in a highly rewarding home study course. You have the freedom to start the Marketing and Media Studies Diploma at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with full tutor support.
Although not required learners would also benefit from studying the Creative Writing Diploma with this course as it is a linked area.
MODULES
Module 1: What is Media?
Module 2: What is Marketing?
Module 3: Representation - a theoretical perspective
Module 4: Genre - an institutional and theoretical perspective
Module 5: News and Advertising
Module 6: Broadcast TV and Film
Module 7: Traditional Marketing
Module 8: New Marketing
Module 9: The Marketing Mix
Module 10: Creating and Implementing a Marketing Strategy
Assessment
Learners are required to complete a tutor marked assignment at the end of each module. This assignment requires learners to use various techniques to form arguments and conclusions including: analysing data, understanding different approaches and forming theories based on evidence.
Upon successful completion of the 10 modules, students will receive a certificate of achievement
Awarding Organisation
This course is endorsed and accredited by NCFE. At the end of this course successful learners will be awarded a certificate of achievement by NCFE. The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual's Regulated Qualifications Framework (RQF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.
SUPPORT
You will be provided with comprehensive materials designed to provide you with everything required to complete your Marketing and Media Studies Diploma. You will have your own dedicated tutor who will guide you through your course work and answer any questions you may have during your Marketing and Media Studies Diploma. Additionally our Help Desk will provide you with any practical advice by email or phone.