Marketing Diploma

Marketing Diploma

The Marketing Diploma is aimed at those looking to grasp the basic marketing principles and explore digital methodologies.
 
Level 3 / NCFE / PI158

Course Description

Marketing represents a crucial function in any organisation and is increasingly important in the modern economy. This course will introduce business owners, marketing professionals and learners to the core components of marketing. You will learn about the strategies and tools that are used extensively in the marketing industry and you will develop a knowledge and understanding of the role marketing plays in the modern business world.

Throughout the course, you will gain a thorough understanding of the marketing mix elements (product, price, place and promotion), as well as traditional marketing techniques and the introduction of new techniques due to the rise of the internet. Then, you will learn about the different steps to take in order to create an effective marketing strategy and plan, as well as the ways in which they can be developed and evaluated in the future. You will also learn about crisis management in a business setting and the ongoing debate of running all marketing in-house, or outsourcing to external agencies, as well as what the future might hold for marketing.

This course will benefit marketing and business professionals who wish to refresh their knowledge of marketing and to learners who wish to have a greater knowledge and understanding of the role marketing plays in the modern business world.

Previous Knowledge Required

The good news is that no prior learning knowledge or experience is essential to take this Marketing Diploma. This Marketing Diploma course is openly available to anyone wishing to learn more about Marketing and would like to take part in a highly rewarding home study course. You have the freedom to start the Marketing Diploma course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with full tutor support.

MODULES

Module 1: Introduction to Marketing
Module 2: The Marketing Mix
Module 3: Traditional Marketing Methods
Module 4: Digital Marketing Methods
Module 5: Getting Started
Module 6: Progression
Module 7: To Finish

Assessment

Students are required to complete a tutor marked assignment at the end of each module. This assignment requires students to use various techniques to form arguments and conclusions including: analysing data, understanding different approaches and forming theories based on evidence.

Upon successful completion of the 6 modules, students will receive a certificate of achievement.

Awarding Organisation

This course is endorsed and accredited by NCFE. At the end of this course successful learners will be awarded a certificate of achievement by NCFE. The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual's Regulated Qualifications Framework (RQF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

SUPPORT

You will be provided with comprehensive materials designed to provide you with everything required to complete your Marketing Diploma. You will have your own dedicated tutor who will guide you through your course work and answer any questions you may have during your Marketing Diploma. Additionally our Help Desk will provide you with any practical advice by email or phone.