Professional Diploma in Digital Marketing - Classroom

Professional Diploma in Digital Marketing - Classroom

What is the Certified Digital Marketing Professional Classroom Course?
This 5-Day course will teach you everything you need to know to become a digital marketer. It follows the syllabus carefully developed by the DMI, which is updated multiple times a year to reflect current standards & is taught by expert practitioners.

If you want to get up to speed with digital marketing and are eager to learn, this is the course for you. This digital marketing course is suited for complete beginners as well as working professionals looking to certify their skills.

Who is it for

Who is this Digital Marketing Classroom Course for?
This is the right course for you if you identify with one of these personas:

You're a complete beginner

looking to get into digital marketing. You are excited about this industry but just don't know how to get into it. This comprehensive course will teach you everything you need to know to exceed the expectations of any entry-level role. It'll be an intense 5 days for you, but it's very achievable and you'll get access to the online version of the course afterwards for 6 months to brush up on your skills!

You already work in digital marketing

but you're specialized - maybe you're a Paid Search or Paid Social executive or manager, you've been running email campaigns or you're the go-to guy for any SEO related questions. Whatever your area of specialization is, this course will broaden your horizon and open your eyes for the wider possibilities within digital. If you also take the exam (at an additional £595), that almost certainly warrants a pay rise!
You're a team leader/manager

or owner at a small to medium sized business. You may need to manage teams of specialists or agencies running your digital marketing for you. Completing this course will enable you to speak the same language as your team members and ask pertinent questions of your agency. Your business' digital marketing will reach new heights!
Do you feel like this course is too advanced or intense for you? 
Why not check out our £50 level 1 certificate which is for absolute beginners or test your skill level with our free quiz!

Too advanced for this course?
Maybe you should specialize in Search, Social Media or Digital Strategy & Planning!

Course accreditation

 Digital Marketing InstituteThey have certified the highest number of professionals to a single digital education standard. They work with some of the marketing industries biggest names: Google, Facebook and Twitter, who contribute to the development of DMI's globally recognised marketing and selling qualifications.

Course Overview

What is included in this Digital Marketing Classroom Course?

• A Monday to Friday, 09:00 to 17:00, classroom-based course with a small class-size;
• We aim for 8 students per course, but the class is capped at 16
• An experienced and DMI accredited trainer who doesn't just teach, but it also an active practitioner of Digital Marketing
• Practical exercises during the 5 days to verify you've understood the material
• 6 months access to the online version of the course, with 30 hours of training, mock exams, practical exercises & quizzes
• 6 months of tutor support to help you with any course related questions

What's not included?

• The exam - however, you can purchase it at an additional cost of £575.
• You have to take the exam within 24 weeks from completion of the course and have a maximum of 3 attempts to pass.
• The 2nd and 3rd exam resits will incur a fee of approximately £55 payable directly to the exam center.
• A laptop - please bring your own laptop to take notes, research and do the practical exercises.
• It doesn't have to be powerful but needs to be able to connect to the WiFi.
• The membership - this comes included with the exam.

Why study with e-Careers

Why take this Digital Marketing Classroom Course with e-Careers?

Since 2011, e-Careers has helped over 500,000 learners from over 50 countries improve their education.

Now, we have a heavy focus on closing the digital skills gap, in particular, Digital Marketing & Cyber Security.

We want to equip you to tackle the Digital Marketing problems of tomorrow, which is why we provide:

• Expert-led classroom courses
• Access to the online course materials taught during the 5-day class
• Tutor support

Our Trustpilot rating right now is 5 stars, with a TrustScore of 9.4 out of 10, over 6,000 reviews - and we get new reviews every day!

Course Syllabus

What is the syllabus for this Digital Marketing Classroom Course?
The training material has been fully revised for 2019, and the DMI constantly reviews it together with its Syllabus Advisory Council, which includes leading digital companies such as Google, Facebook, Twitter & LinkedIn.

Pre-Classroom Coursework (Mandatory):

Module 1 - Introduction to Digital Marketing
Marketing Terms Quiz
Optional - Level 1 Certificate in Digital Marketing
5-Day Classroom Course:

Module 2 - Content Marketing
Module 3 - Social Media Marketing
Module 4 - SEO (Search Engine Optimization)
Module 5 - Paid Search (PPC) with Google Ads
Module 6 - Display and Video Advertising
Module 7 - Email Marketing
Module 8 - Website Optimization
Module 9 - Analytics with Google Analytics
Post-Classroom Coursework:

Module 10 - Digital Marketing Strategy
To sit the exam & pass successfully, we recommend 1-3 hours of study for each course module, depending on your previous experience.

DMI Membership

What is included in the DMI Membership?
DMI Membership provides an ongoing relationship that delivers just-in-time training and continuous professional development, and an evolving content library that you can use in your daily work.

Membership is about staying connected. Connected to trends in the industry. Connected to experts who can bring unique insights to your work. Connected to thousands of fellow digital alumni around the globe. Connected to opportunities within this network.

Your digital career is evolving every day.
So will your membership of the Digital Marketing Institute.
You define your career path.

We’ll support the journey.