PUBLIC RELATIONS

PUBLIC RELATIONS

ABOUT THIS COURSE

Know how to make headline news. You can’t put a price on public relations. Help brands find their voice and customers with successful PR campaigns.

From startups to billion dollar companies, everyone needs PR. In the age of persistent digital media, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

A career in PR is a dynamic career in a world that never sleeps. Whether your work for an agency or on your own, you will discover a career that gives you the chance to meet people you would never have expected and do different things every day.

Real-world experience from real-world specialists

This course combines all the experience of established PR specialists to give you what you need to have a solid foundation in public relations.

In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news. The modules include the most essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

Become the face of the future of public relations. Get started on the Public relations course today.

WHAT YOU’LL LEARN

EventTrix gives you the theoretical and practical tools that you need to hit the ground running in PR. With EventTrix, you will learn:

• The best ways to make friends and contacts
• How to connect with journalists
• Why you need a PR strategy
• The best ways to create a solid strategy
• All the tools you need to reach the media
• How to build a media calendar
• How to build a press kit that creates excitement
• How to tell the story of your client’s brand
 
Career path

It has never been a more exciting time to take on a career in PR.

You could:

• Build relationships with today’s biggest influencers
• Grow a real following in the press and online
• Help great new startups find the lime light they deserve
• Help established companies change their image for the better
• Help launched amazing new products

 If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in-depth knowledge of PR, you will have everything you need to get your story in front of the cameras.

Requirements

EventTrix courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Certification

To receive certification, you must:

Complete every page of the course

Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)
If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course.

You will also have the option to order a hard copy certificate directly from ICOES (www.icoes.org).

This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1
Register

Follow the easy peasy enrollment process

Step 2
Study

Absorb and remember course content with our easy-to-follow, structured information and helpful illustrations. And yes - you can study anywhere, anytime, from any device

Step 3
Evaluations

Reinforce your learning with quizzes at the end of each module

Step 4
Certification

Once you’ve successfully completed your course and passed the exams, you’ll receive your certification. Congratulations on your amazing achievement!

MEET THE INSTRUCTOR

Nicole Olson

Nikki is a live event warrior with eight years of experience in experiential and hospitality events. From events in blustery car parks to conventions featuring Taylor Swift, she has done it all. Currently, she is taking a short intermission from the world of 4 AM call times and 12,000 cans of soft drinks. She can be found in a tea house somewhere between London and Beijing either working on her Masters dissertation or as a freelance copywriter.

COURSE BREAKDOWN

Module 1: Pr 101 Public Relations And Human Relations

1.1 Introduction to Public Relations
1.2 Making Friends vs. Making Contacts
1.3 Connecting with Journalists

Module 2: Creating A Pr Strategy

2.1 What a PR Strategy Is& Why You Need One
2.2 Research
2.3 Setting Goals
2.4 Speaking to Your Audience
2.5 Finding and Using the Right Channels
2.6 Measuring Your Results

Module 3: Pr Tools

3.1 Tools to Reach the Media
3.2 Tools to Measure Success
3.3 Building a Media Calendar

Module 4: Building Your Press Kit

4.1 What You Need in Your Press Kit
4.2 How to Create a Media Release
4.3 How to Choose Press Photos
4.4 Compiling an FAQ Sheet
4.5 A Guide to Including Videos

Module 5: Creating Your Brand’s Story

5.1 Storytelling
5.2 Product, Purpose and Passion
5.3 How to Think Like a Journalist
5.4 How to Create Stories the Media Will Love