Advertising Diploma

Advertising Diploma

The Advertising Diploma will provide a firm grounding and comprehensive understanding of advertising and the media in a business context. The course will appeal to existing advertising practitioners wishing to enhance existing skills, to those students wishing to develop a career in advertising and for those wishing a foundation course for graduate studies in Advertising or media.
 
Level 3 / ABC Awards / ODL27

Course Description

This Quality Assured Level 3 diploma course consists of 12 units covering all of the main aspects of Advertising. Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out.

In larger firms, advertising managers oversee in-house account, creative, and media services departments. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media-for example, radio, television, newspapers, magazines, the Internet, or outdoor signs-to disseminate the advertising.

Materials can be studied online or students have the option to have the materials delivered in print for an additional charge of £65.

REQUIRED KNOWLEDGE

MODULES

Module 1 - Advertising Business Practice
Module 2 - Copywriting
Module 3 - Graphic Design and Production
Module 4 - Art Direction
Module 5 - Television Commercials
Module 6 - Radio Commercials
Module 7 - Public Relations
Module 8 - Media Planning and Evaluation
Module 9 - Media Presentations
Module 10 - Media Law
Module 11- Marketing and Consumer Behaviour
Module 12 - Computer Layout and Design
Module 13 - Internet Design and Copy

Assessment

Final online multiple choice examination counts for 100% of the final grade.  Throughout the course there are ten SAPs (coursework) and a thesis.  The course clearly states that this is not mandatory to complete as it has no bearing on the final grade.  We do suggest that students complete these as this will not only assist them in examination preparation but also will give the student the skill set should they wish to continue their studies (continuous professional development) at a higher level.

Awarding Organisation

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and a Learner Unit Summary (which lists the details of all the units the learner has completed as part of the course). 

The course has been endorsed under the ABC Awards Quality Licence Scheme. This means that Oxford Learning College has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. 

The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

 The course itself has been designed by Oxford Learning College to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.