ADVERTISING & MARKETING DIPLOMA

ADVERTISING & MARKETING DIPLOMA

Would you like a well-paid job with progression?

If you choose advertising or marketing there is clear progression, which makes it a great career path to choose. Begin as an Advertising or Marketing Executive and you could work your way up to become a Senior Director earning up to £80,000.

This Advertising and Marketing course offers the opportunity to develop the creativity, knowledge, and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This course covers topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing. Learners will develop a comprehensive understanding of the role of advertising and marketing in business and society. You will have the opportunity to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives

Learning with Study365 has many advantages. The course material is delivered straight to you and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests, and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months).

Who is it for?

This course is ideally suited to anyone hoping to work in advertising or marketing.
This course would also be helpful to business owners who wish to learn more about advertising and marketing.

Course Description:

This online training course is comprehensive and designed to cover the key topics listed under the curriculum. This course has been designed for 8 guided learning hours.

Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification:

Successful candidates will be awarded a certificate for “Advertising & Marketing Diploma”.

Entry Requirement:

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.

Career Path:

This training course could help you become a:

Marketing Executive
Advertising and Sales Executive
Marketing Manager
Business Development Manager
Digital Marketing Manager
Advertising Manager
Communications Manager
Brand Manager
Market Researcher
Marketing Consultant

COURSE CURRICULUM

1: Introduction to Marketing
2: Marketing Strategies for Competition
3: Analysis of Marketing Environment
4: International Marketing Strategies
5: Consumer Behaviour
6: Marketing and Market Research
7: Market Segmentation
8: Marketing Mix
9: Product Life Cycle
10: Marketing Channel and Supply Chain
11: Promotion
12: Advertising
13: Customer Relationship
14: Sales Promotion
15: Selling
16: Pricing Strategies

Recommended Books

Recommended Books – Marketing and Advertising

Mock Exam

Final Exam