Agile Marketing

Agile Marketing

DURATION
00:18:55

Description

Marketing has traditionally used long-term planned campaigns, often changed just once per year. Today's marketing needs to turn on a dime when customers needs change or the competition changes what is available. Agile marketing helps you identify what is working and what isn't so you can do more of what is bringing you sales.

Basic knowledge

• A basic knowledge of online marketing concepts
• Basic Understanding of Business

What will you learn

• Identify which marketing tactics are creating engagement, leads, and sales for your business
• Use a process that helps you change your tactics as your customers needs change
• Continuously improve your marketing results based on data 

Course Curriculum

Are You Keeping Up with the New Pace of Marketing?

• Are You Keeping Up with the New Pace of Marketing?
• Technology is Driving Faster and Faster Change
• Technology is Moving Faster and Faster
• You Can’t Just Follow the Leader
• EXPLORE
• Reflect

What’s Wrong with the Regular Marketing

• What’s Wrong with the Regular Marketing Process?
• Old-Style Marketing Promotion is Dead
• Waterfall Marketing Doesn’t Work Either
• Taking a Guess is Essential, But Difficult
• Session 2 - EXPLORE
• Session 2 - Reflect

Why Does Agile Marketing Work?

• Why Does Agile Marketing Work?
• The Magic of Thinking Small
• Session 3 - EXPLORE
• Even Big Companies Can Think Small
• Lowering the Risk
• Session 3 - Reflect

The Hallmarks of Agile Marketing

• The Hallmarks of Agile Marketing
• The Tyranny of Doing It Right
• The Freedom of Doing It Wrong
• What Happens After You Do It Wrong?
• Session 4 - EXPLORE
• Session 4- Reflect

Hallmark 1: Data, Not Opinions

• Hallmark 1: Data, Not Opinions
• Do I Need “Big Data” To Do Agile Marketing?
• Session 5 - EXPLORE
• Explore Cont’d…
• But What If I Have Really Small Amounts of Data?
• Can I Use Data for Offline Marketing?
• Session 5 - Reflect

Hallmark 2: Experiments Not Missions

• Hallmark 2: Experiments Not Missions
• Why Is Experimentation Important?
• How Can You Make Gradual Changes?
• Can You Ever Overdo Experimental Marketing?
• Session 6 - EXPLORE
• Three Reasons
• Session 6 - Reflect

Hallmark 3: Teamwork, Not Silos

• Hallmark 3: Teamwork, Not Silos
• Does Your Team Have “Specialist Disease?”
• Session 7 - EXPLORE
• EXPLORE CONTINUED
• How Does the Agile Process Work?
• How Does an Agile Team Work?
• Session 7 - EXPLORE 2
• Session 7 - Reflect

Why is Speed of Change So Important?

• Why is Speed of Change So Important?
• Why Sprints Must Be Short
• How Does Agile Help Our Marketing to Adapt to Change?
• Change Your Team Fast!
• Who Do You Persuade?
• Session 8 - Reflect

Where Do You Start?

• Where Do You Start?
• Pick Your First Target
• Start Experimenting
• Start Experimenting Continued
• Session 9 - Reflect