An effective introduction to Marketing and Marketing Strategy

An effective introduction to Marketing and Marketing Strategy

Duration: One day

Objective

This comprehensive one day programme will help you understand the key concepts and skills of marketing to enhance your
knowledge and confidence when involved in the marketing decision-making process.
By the end of this course you will be able to:
- demonstrate a knowledge of key marketing principles, tools and techniques.
- discover the importance of product positioning.
- understand what is effective communication with customers.
- confidently deal with basic marketing issues.
- understand how to measure the effectiveness of marketing actions.

Contents

Introduction to Marketing

Understanding the difference between sales and marketing
Marketing - the full package
What we're looking at today; Marketing light!
Identifying the role and scope of marketing
The key marketing principles and terminology
What is The Marketing Mix
Different marketing techniques
Overview of concepts:
- e-marketing
- benchmarking
- relationship marketing
- PR

Who should attend

This course is ideal for anyone currently in a marketing role or who is new to marketing who may not have had any formal training and
wants to get to grips with the essentials. It could also be suitable for those who have worked in marketing for a while and would
benefit from a refresher on the core principles and a fresh perspective.

Course benefits

This course provides a foundation for Marketing Principles and will show delegates how Marketing is evident throughout an
organisation and how it can support all functions within that organisation. This course gives delegates a grounding in basic Marketing
theory and can provide a stepping stone to further study in this area.

Additional information

Further courses to consider
- Strategic Marketing Planning
- Powerful Copywriting
- Social Media

Certificates

All delegates who successfully complete this course will receive a certificate of attendance.

Trainers background

The trainer for this course specialises in Strategic Business Mentoring part of which covers Marketing, Customer Relationship
Management as well as Business Improvement and Creativity. In a career of 30 years, this trainer has worked in both private and
public sectors and has an excellent grounding in Marketing and Business Development.

Locations: 

We deliver courses in Inverness, Aberdeen, Stirling, Glasgow, Edinburgh, Newcastle, Leeds, London and Belfast.