Basic Internet Marketing

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This course includes sessions on search engine optimisation, e-mail campaigns, pay per click advertising, and more.

Determine how their Internet marketing strategy fits with their overall marketing plan
Apply techniques to influence and engage with their target market
Weigh out the value of using a distribution service for e-mail marketing campaigns
Get started with search engine optimisation
Use online advertising to boost their marketing results
Adjust their Internet marketing plan based on metrics and reporting