Bing Advertising: Learn Why You Want To Advertise On Bing
Bing Advertising: Learn Why You Want To Advertise On Bing
Bing Advertising: Learn Why You Want To Advertise On Bing
DURATION
00:46:18
Description
Welcome to Bing Advertising: Learn Why You Want To Advertise On Bing.
As a member you have full access to this crash course on how to effectively advertise on Microsoft's ad platform Bing Ads.
The Bing Ads Marketing course consists of 3 modules:
Bing Ads Basics
In this module you'll learn why you'd want to advertise on Bing Ads. We'll reveal some insider secret reasons why Bing Ads is superior to Google Adwords. You'll also learn about Pay Per Click advertising and why it's best for starting out. Here you'll also create your account in Bing Ads and prepare to set up your first campaign.
Bing Ads Campaigns
In this module we dive right into creating your first campaign in Bing Ads. You'll learn how to optimize your settings to get the most clicks as well as how to choose the right keywords to target. We'll also learn how to set your bid to stay competitive and how to create compelling ads that get clicks.
Bing Ads Analytics -
In this module you'll learn how to take advantage of Bing Ads' cutting edge Campaign Analytics feature to monitor and improve your campaings. We'll show you how to optimize and improve the three most important areas of your ads: impressions, clicks, and conversions. Once you master these three areas, you will be unstoppable in any ad platform.
We've only included what we think are the most important factors in successfully advertising on Bing Ads. We hope you get a lot of value from this course and as always we'd love to hear your feedback!
To your success,
Barry North
Basic knowledge
• General knowledge of computer
• General knowledge of Internet
What will you learn
• You'll learn some insider secret reasons why Bing Ads is superior to Google Adwords
• You'll also learn about Pay Per Click advertising and why it's best for starting out
• You'll also create your account in Bing Ads and prepare to set up your first campaign
• You'll learn how to set your bid to stay competitive and how to create compelling ads that get clicks
• You'll learn how to optimize your settings to get the most clicks as well as how to choose the right keywords
• Finally we'll show you how to optimize and improve the three most important areas of your ads: impressions, clicks, and conversions
Course Curriculum
Bing Ads Basics
• Why Bing?
• Bing Versus Google
• PPC Advertising
• Sign Up For Bing
Bing Ads Capaigns
• Create Your Campaign
• Choose Your Keywords
• Set Your Bid
• Add Keywords
• Your Ad Copy
Bing Ads Analytics
• Campaign Analytics
• Add Analytics
• Improving Campaigns
• Demographic Targeting