Brand Management (Module #1) – Introduction

Brand Management (Module #1) – Introduction

Course Overview

Brand Management (Module #1) – Introduction:
Brand Management is a function of marketing that focuses on the use of special techniques to increase the perceived value of a product. It is a part of the established marketing strategy of a seller. Brand management builds loyal customers through positive associations and images, and a strong awareness of the brand.

Through this course you will learn about introduction, introduction to brands management, creating a brand and different type of brands, organizational culture for successful brand management.

Target Customers:

• Marketing Professionals
• Sales representatives or trainees
• Students interested in marketing fields
• Entrepreneurs interested to know about brand management

Pre-Requisites:

• Understanding of marketing concepts and business knowledge
• Sound communication skills in English
• Awareness of advertising and corporate communication