Brand Management (Module #2) – Brand Equity
Brand Management (Module #2) – Brand Equity
Brand Management (Module #2) – Brand Equity
Course Overview
Brand Management (Module #2) – Brand Equity:
Brand Management is a function of marketing that focuses on the use of special techniques to increase the perceived value of a product. It is a part of the established marketing strategy of a seller. Brand management builds loyal customers through positive associations and images, and a strong awareness of the brand.
Through this course you will learn about building brand equity- elements and examples, qualitative and quantitative methods of brand equity, examples.
Target Customers:
• Marketing Professionals
• Sales representatives or trainees
• Students interested in marketing fields
• Entrepreneurs interested to know about brand management
Pre-Requisites:
• Understanding of marketing concepts and business knowledge
• Sound communication skills in English
• Awareness of advertising and corporate communication