eduCBA
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Brand Management (Module #3) – Brand Positioning & Communication

N/A
£ 10

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eduCBA
No specific location
N/A
Online | Advanced |   3Hours   

Online | Advanced |   3Hours   

£ 10

Brand Management (Module #3) – Brand Positioning & Communication

£ 10

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Brand Management (Module #3) – Brand Positioning & Communication

Brand Management (Module #3) – Brand Positioning & Communication

Course Overview

Brand Management (Module #3) – Brand Positioning & Communication:

Brand Management is a function of marketing that focuses on the use of special techniques to increase the perceived value of a product. It is a part of the established marketing strategy of a seller. Brand management builds loyal customers through positive associations and images, and a strong awareness of the brand.

Through this course you will learn about building brand equity- elements and examples, qualitative and quantitative methods of brand equity, examples.

Target Customers:

• Marketing Professionals
• Sales representatives or trainees
• Students interested in marketing fields
• Entrepreneurs interested to know about brand management

Pre-Requisites:

• Understanding of marketing concepts and business knowledge
• Sound communication skills in English
• Awareness of advertising and corporate communication