Business Intelligence and Digital Marketing MSc | Brunel Business School

Business Intelligence and Digital Marketing MSc | Brunel Business School

Course Overview

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MScis a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development. 

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

You can explore our campus and facilities for yourself by taking our virtual tour.

Course content

The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.

Optional modules are indicative and subject to numbers.
This course can be studied 1 year full-time, starting in September. Or this course can be studied 15 months full-time, starting in January.

Year 1

Compulsory

MG5601 Business Intelligence

Exploring the most significant technologies associated with business intelligence, big data and data analytics, with a particular emphasis on applications in the corporate sector. Developing knowledge and professional competency in the analysis, interpretation and management of corporate knowledge resources, and gaining proficiency in relevant tools.

MG5602 Mobile, Social Media and Cloud Services

Learning how new social media technologies are integrated with cloud-based services and mobile platforms in support of business functions.

MG5603 Professional Consultancy in BI and SM

Develop consultancy and advisory skills, practical skills and technical competencies with new media while working collaboratively to undertake an authentic task. Students also will be given the opportunity to practise and evaluate realistic decision-making in a simulated business environment.

MG5624 Digital Marketing

MG5510 Dissertation

Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.

MG5615 Understanding Business and Management Research

Quantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.

MG5592 Entrepreneurship

Studying the nature of entrepreneurship and its importance in society. Analysis and understanding of the psychological and behavioural characteristics of the entrepreneur. Overview of the major theories in the field (psychological theory and cognitive theory) as well as the main approaches to entrepreneurship.

MG5594 Knowledge, Social Networks and Innovation

Investigating the global knowledge-based economy and wider socio-economic factors affecting knowledge transfer. The use of social engagement in business development.Optional

MG5589 Global Outsourcing

Examining the implications, scope and influence of the outsourcing decision upon business strategy and operations. Analysing vendor assessment procedures, vendor management, project transition and governance. Evaluating effective procurement strategies for successful outsourcing. Understanding the associated legal aspects.

MG5591 Global Diversity Management

Training and development activities for diverse workforces with different socio-economic backgrounds, interests, beliefs, value systems.

MG5609 Strategic Marketing Management

Exploration of the planning cycle and strategising.

MG5593 - International Business Ethic and Corporate Governance

This module focuses on business ethics, sustainability and corporate governance in the international context.  Both areas will be addressed from the perspective of the dual ‘business’ models of the shareholder and the stakeholder approaches.

Read more about the structure of postgraduate degrees at Brunel

Careers and your future

Our Business Intelligence and Digital Marketing MSc is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA. We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.

Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including: Business analyst; Information manager; IT consultant; Marketing executive; Project manager; Social media manager

Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.

UK entry requirements
 
A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification, in a related or non-related subject. Work experience is not required.

EU and International entry requirements

If you require a Tier 4 visa to study in the UK, you must prove knowledge of the English language so that we can issue you a Certificate of Acceptance for Study (CAS). To do this, you will need an IELTS for UKVI or Trinity SELT test pass gained from a test centre approved by UK Visas and Immigration (UKVI) and on the Secure English Language Testing (SELT) list. This must have been taken and passed within two years from the date the CAS is made.

English language requirements

• IELTS: 6.5 (min 6 in all areas)
• Pearson: 58 (51 in all subscores)
• BrunELT: 65% (min 60% in all areas)
• TOEFL: 92 (min 20 in all)

You can find out more about the qualifications we accept on our English Language Requirements page.

Should you wish to take a pre-sessional English course to improve your English prior to starting your degree course, you must sit the test at an approved SELT provider for the same reason. We offer our own BrunELT English test and have pre-sessional English language courses for students who do not meet requirements or who wish to improve their English. You can find out more information on English courses and test options through our Brunel Language Centre.

Please check our Admissions pages for more information on other factors we use to assess applicants. This information is for guidance only and each application is assessed on a case-by-case basis. Entry requirements are subject to review, and may change.

Fees and funding

2020/21

UK / EU

£10,440 full-time

More information on any additional course-related costs.
See our fees and funding page for full details of postgraduate scholarships available to Brunel applicants.
Fees quoted are per year and are subject to an annual increase. 

Teaching and Learning
 
The course is structured so that full-time students take four 15-credit modules per term, plus a 60-credit dissertation module in term 3. Each 15-credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time.

Academics who teach on this exciting programme are part of the Operations and Information Systems Management Research Group (OISM) which is a research centre that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects. This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

Should you need any non-academic support during your time at Brunel, the Student Support and Welfare Team are here to help.

Assessment and feedback
 
Each module has its own form of assessment held at the end of the term in which the module runs, and can include essays, projects and group assignments.

The dissertation is an extended research-oriented task conducted individually, and offers the opportunity for students to undertake in-depth investigation into a topic of their choosing. You may choose to develop a project in collaboration with an industrial partner, which can be focused on business solutions of practical relevance, rather than theoretical research.
Read our guide on how to avoid plagiarism in your assessments at Brunel.