Business Marketing Level 2
Business Marketing Level 2
Business Marketing Level 2
The Certificate in Business Marketing aims to help you understand and apply the fundamental principles of marketing.
Level 2 / ABC Awards / SH003
Course Description
The Business Marketing Course provides perfect foundation knowledge about the global marketplace, including the main marketing principles that affect any business. Within the course content you will cover a number of key skill areas relevant to the marketing industry, including advertising, promotion and personal selling skills. This programme has been designed for people who wish to gain an understanding of principles and practice of Business Marketing.
The objectives of the course are to conduct market research, define customers needs, wants and desires, carry out a SWOT analysis, prepare a marketing plan, describe a range of marketing methods, evaluate the benefits of using different marketing media, compose purposeful advertising copy, understand how to use press releases, promotions and public relations, define the selling process, devise a telephone sales campaign, list the benefits of keeping advertising records.
Upon completion of the Business Marketing course, students will have adopted the knowledge to prepare a marketing plan, evaluate the benefits of using different marketing media, list the benefits of keeping advertising records and conduct market research amongst many others.
Our aim is to provide you with the best deal available, therefore registration fee, certification fee and full tutor support is included in the course price for you.
Previous Knowledge
The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about business marketing and would like to take part in a highly rewarding home study course. You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration, with full tutor support.
MODULES
Module 1 - Marketing Your Business
Why do market research
Who will be your typical customer
What will they want
Why will customers buy from you
How to do market research successfully
SWOT analyses
Your marketing plan
Module 2 - Advertising & Promotion
Planning position & strategy
Advertising a business
Promoting a business
Module 3 - Personal Selling Skills
What is selling
Building blocks leading to a sale
Handling incoming calls
Making appointments by phone
Reaching the decision maker
The sales presentation
Telephone selling
Handling objections
Keeping records
How to motivate yourself
Assessment
The certificate is gained by successfully completing a series of assignments together with an end of course multi-choice questionnaire.
Awarding Organisation
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that Kendal Publishing has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by Kendal Publishing to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that Kendal Publishing has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by Kendal Publishing to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.