CIM Award in Marketing

CIM Award in Marketing

STUDY MODE: PART TIME   |    COURSE LEVEL: LEVEL 4

Where will this course lead?

This Award provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It outlines an understanding of how external environmental influences affect planning and how information enables decision making. It also covers the elements of the marketing mix and how these are applied to address market and customer needs.

It is a flexible route and can be taken individually or combined with the Integrated Communications Award and one elective Award to achieve the Level 4 Certificate in Professional Marketing.

The Award is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of their role.

The typical profiles of people who might take this qualification could include:

- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers without formal marketing qualifications
- Existing marketers wanting to become more specialist.

What will I study?

The background to marketing knowledge and theory to cover:

- The marketing concept
- Analysis insight
- Marketing mix

How will this course be delivered?

The course runs over one term.

Classes are one evening per week.

Please note the exam will be on Tuesday 3rd December 2019, normally 9.30am - 11.30am - this will be confirmed at the start of the course.

Classes are interactive, involving the tutor's presentation of key concepts, followed by group work and discussion.

Students are expected to research marketing concepts and practice, as well as preparing for assignments and exams outside the classroom.

What qualifications will I get?

CIM Level 4 Award in Marketing

How will I be assessed?

2 hour multiple choice exam

How do I get a place on the course?

Places are offered by interview or telephone interview and depend on your qualifications/ work experience.

What are the entry requirements?

To qualify for this course you will need to meet at least one of these criteria:

Any relevant level 3 qualification, any Bachelors degree, CIM Introductory Certificate in Marketing, International Baccalaureate.

PLUS - At least one year in a marketing role.

If English is not your first language, you will need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.
If you have learning difficulty or disability please let us knows when you apply. You will be offered support at your interview.

What else do I need to know?

Solihull College & University Centre offers full time and part time courses for businesses and residents in Birmingham, Walsall, Wolverhampton, Coventry, Warwickshire and the whole of the West Midlands.

What can I do after this course?

Successful candidates can progress to the other modules on the Level 4 Certificate in Professional Marketing or if you have already taken these you can progress to the Level 6 Diploma in Professional Marketing