Complete Copywriting Course For Digital Entrepreneurs

Complete Copywriting Course For Digital Entrepreneurs
 
DURATION
04:43:51

Description

Copywriting is the key skill for the 21st Century:

It applies to Business Communication, Business Writing, Content Marketing, Content Writing, Freelancing, Sales Skills, Writing.

If you can master copy writing - you can sell - Online or Offline. This course reveals my Copy Writing Secrets - how to write Copy that Sells. 

Some call Copywriting "Ninja Writing" - but its not a Dark Art - its a formula and a process that you CAN master

This is the Perfect Copywriting Course for you to help you to improve your Writing Skills.

I SHOW YOU EVERYTHING YOU NEED TO GET STARTED AND SUCCEED!

If you have found Copywriting to be a difficult subject to grasp, then you have come to the right place to succeed and to achieve your goals efficiently and effectively. 

Now in Four Clear Sections:

BASICS - covering the basics of copywriting so that you have a foundation to work with
PSYCHOLOGY - so important in getting your customers to decide to buy from you
SEO - helping you understand how Copywriting and SEO work hand in hand in the world of online marketing
COPYWRITING FOR...: These sections cover a range of different formats from Blog Posts, Landing Pages, Sales Letters, Video Sales Letters, Promotional Videos, Email - with more to come
In this Course you will discover

14 Essential Steps to Great Copywriting

• How to use Copywriting Formulas to improve your Writing Skills
• How to optimise your Content Writing with great Headlines
• How to use images to support your Copy Writing
• The essentials of Proofreading and Editing
• Understand the Psychology of Copywriting
• How to write a high converting Sales Page/Course Description
• How to write effective Online Course Titles, Goals and Descriptions, optimised for SEO
• How to apply your Copywriting skills to Blogging
• How to write effective Landing Pages
• How to create amazing Video Sales letters as a Copywriter
• The key formulae for Writing Editing Sales Letters, including a Case Study
• How to combine your Promotional Video skills with your Copywriting
• How to apply Content Writing Skills to Email
• Copywriting: What you need to know to write great Headlines

COURSE BONUSES

• Case Study - Step by Step guide to applying Copywriting to writing a Course Description

• Case Study - Copywriting Step by Step Guide to a Course Sales Letter

STUDENT TESTIMONIALS

What some of my previous students have said about my Courses:

Leslie Masaitis “Linkedin – “Double Your Network in Half the Time:

Concise, well-written, strategic This is the second of John Colley's courses I've taken and will continue to take more. He organizes content to provide useful tips and tricks in manageable "chunks" so as not to overwhelm, clearly demonstrates where and how to perform tasks on screen, and his insights are strategically-minded and perfect for all levels of users. Very helpful information, would highly recommend."

Christine Owens, “The Entrepreneurs Guide to Startup Funding

This course is very well structured and contains excellent information at each lecture. It is very practical and straightforward. I would recommend it."

WHY LEARN FROM ME?

I am your instructor, John Colley. Over the past five years I have shared my knowledge and experience with over 50,000 students and I love sharing my knowledge and experience of Copywriting with you now.

I teach everything from my own experience and show you clearly what works and what does not. I don't hold anything back in my courses so that you can have the sort of success that I have been fortunate to benefit from.

So what ever your core area of interest: Business

Communication, Business Writing, Content Marketing, Content Writing, Freelancing, Sales Skills, Writing - Copywriting is a skill which you cannot afford NOT to master.

There is no reason to hesitate or delay. Enroll now - see if this course is for you and start becoming an expert at Copywriting today!

So 

All the Best 

John 

Who this course is for:

• Internet Marketers
• Web Masters
• Bloggers, Social Media Experts
• Marketing Professionals
• Anyone seeking to increase traffic and conversion on their website or blog
• Anyone with an information product to sell on an Educational Platform.
• Graphic Designers
• Copywriters
• Freelancers working from Home
• Coaches or Consultants
• Online Marketing Professionals in Large Organisations

Basic knowledge

• No Copywriting experience required
• You do not need to be a Copywriter and actually, its probably better if you are not as this course is designed to help you starting from first principles

What will you learn

• Copywriting - Discover the copy writing skills to increase your online and social media marketing sales
• Understand the Psychology behind successful Copywriting
• How to use Copywriting Formulas to improve your Writing Skills
• Discover how to apply the AIDA formula to your Content Writing
• How to use images to support your Copy Writing
• Discover the importance of Headlines in Business Communication
• The essentials of Proofreading and Editing
• How to write a high converting Sales Page/Course Description
• How to write effective Online Course Titles, Goals and Descriptions, optimised for SEO
• How to apply your Copywriting skills to Blogging
• How to write effective Landing Pages
• Promotional Video Script Writing for Internet Marketing and also applicable to Social Media Marketing
• How to create amazing Video Sales letters as a Copywriter
• How to apply Content Writing Skills to Email
• Apply the writing skills you learn in the Course to become a Freelance Copywriter, including selling Gigs on Fiverr
• Personal help from the instructor if you have specific questions

Course Curriculum

Introduction

• Introduction
• How To Navigate This Course - Watch This Video

FREE TASTER

• 13 Copywriting and Sales Buttons You Need to Know How to Push
• Copywriting to Sell 10 Steps you must Know
• 14 Step Formula to Writing Great Sales Copy

BASICS: 12 Essential Steps to Great Copy Writing

• AIDA is not just an Opera!
• Have you any idea who you are talking to?
• Who cares what format you use?
• Hurting? Want someone to heal your pain?
• I haven't got time or money for Objections!
• Don't worry, there's always plenty of Scarcity to go round!
• So, why are YOU reading my Headlines?
• Why do you always want to know whats in it for you?
• Endorsements? Pah! Prove it to me!
• I Guarantee to you that I love Risk! Or do I?
• Right it Wright to Be Red! or you won't be Readable!
• Keep it Simple S…. and throw away your Theasaurus

BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks

• Introduction to Copywriting Formulation
• Starting with AIDA
• PAS - Problem, Agitation, Solution
• The 4 Ps
• Quest

BASICS: How to Write Headlines

• What You Need to Know to Write Great Headlines

BASICS: Proofreading and Editing - How to Edit Sales Copy

• Writing Editing: Can You Write Better Copy?
• Proof Reading and Editing: 20 Ways to Write Better Copy
• Editing Writing: Seven Guidelines for Editing Writing

PSYCHOLOGY: The Psychology behind Copywriting

• Get Your Copywriting Psychology Right!
• What are the Eight Universal Motivators?
• 100 Motivations
• Overcoming Objections..

COPYWRITING for Blogging - Web Posts

• Copywriting for Blogs
• A Simple Formula for Blog Posts
• Blog Post Copywriting Formula
• Blog Post Editing Checklist

COPYWRITING for Landing Pages

• Copywriting for Landing Pages
• Copywriting for Testimonials
• Copywriting for Bullet Points

COPYWRITING for Sales Letters

• Five Formulations for Sales Letters
• The Five Point Sales Letter Formula
• The Seven Step Copywriting Formula for Sales Letters
• The Nine Point Formula
• The 18 Step Sales Letter
• The 21 Part Sales Letter Formula
• Bonus: 32 Step Power Copywriting Formula

COPYWRITING for Video Sales Letters

• What is a Video Sales Letter
• How to Write an Attention Grabbing Video Sales Letter Headline
• Video Sales Letter Basics - Some Simple Guidance for Better VSLs
• Video Sales Letter Outline - with Downloadable Templates

COPYWRITING for Email

• Copywriting for Email
• How to Write Effective Welcome Emails
• Activity: Analysis of a Long Form Story Telling Email
• Email Copywriting Analysis 1
• Copywriting Formulas for Email Sequences

COPYWRITING for Advertisements

• Copywriting for Advertisements

COPYWRITING for Twitter

• Copywriting for Twitter - Engage, Entertain, Be Brief!

COPYWRITING for Promotional Videos

• How to Create a High Converting Promotional Video
• Promotional Video SlideDeck
• Promotional Video Script Checklist
• 2018 Update: The Formula for an Effective Promotional Video
• 2018 New Copywriting Course Promo Video

Conclusion and Course Wrap Up

• Conclusion and Course Wrap Up