CONTENT MARKETING

Overview

Content marketing is a strategic and tactical marketing approach oriented towards creating and distributing relevant, valuable and user-focused content to acquire and retain intended audience. The primary objective of a sound content marketing strategy is to ultimately drive profitable customer action whether it be sales, sign-up, subscription, brand awareness, or anything else that is beneficial to the business. 

Course Objective

Some of the key benefits of content marketing you will learn from this course -

· Increased sales

· Cost savings

· Better customers who have more loyalty

· User engagement

· Brand awareness

· More acquisitions & conversions

Course Details

This Content Marketing (self –paced, video training) by Uplatz provides you in-depth knowledge of content marketing, content strategy & optimization, tools, methods, and technologies used in content marketing..

Target Audience

· Content Writers

· Bloggers

· Copy Writers

· Editor

· Digital Marketing Executive

· Social Media Experts

· Sales & Marketing Professionals

· Anyone who interested in the Content Marketing  

· Any Degree Holder

Course Syllabus

· What is content marketing

· Get started with content marketing

· Understanding content marketing in depth

· The power of storytelling

· Generating content ideas

· Think out-of-the-box

· Creating topic clusters and pillar pages

· Keywords research

· Maximize your reach with content marketing

· How to effectively promote content

· Planning a long-term content strategy

· Building a content creation framework

· Becoming an effective writer

· Expanding the value of your content through repurposing

·  Measuring and analysing your content

· Developing a growth marketing approach

·  Free tools for content marketing

Certification

Uplatz has specifically designed to help you clear the certification exam successfully.

Career Path

· Content Marketer

· Content Specialist

· Content Strategist

· Content Marketing Manager

· Digital Marketing Manager

· Product Marketing Manager

Job Prospects

Content Marketing average salary is £ 24,418 per year. (Source: Glassdoor)