Developing a Sales Strategy

Developing a Sales Strategy - Overview

This course will give you:

• A greater awareness of the strategic issues affecting the Sales Process
• Greater clarity of the roles and responsibilities of all teams that will be affected by the Strategy
• Analysis of the Market Place
• Identification of Risk and Contingency Plans

Developing a Sales Strategy - Timetable

09.30 – 10.00    Coffee and Course Objectives
 
10.00 – 11.00    Developing a sales strategy process
 
11.00 – 11.15    Coffee Break
 
11.15 – 12.30    Identifying and building a target market
 
12.30 – 13.00    The role of marketing and distribution in Sales 
 
13.00 – 14.00    LUNCH
 
14.00 – 15.00    Ensuring that we have the right balance within the sales team
 
15.00 – 16.00    Ensuring and securing a Sales quality process
 
16.00 – 16.30    Action Plans Agreed

Developing a Sales Strategy - Benefits

• A greater awareness of the strategic issues affecting the Sales Process
• Greater clarity of the roles and responsibilities of all teams that will be affected by the Strategy
• Analysis of the Market Place
• Identification of Risk and Contingency Plans