Developing Major Accounts
Classroom | Advanced | 1 Day
Developing Major Accounts
Developing Major Accounts - Overview
This developing major accounts course is essential for any salesperson trying to develop a major account. Delegates learn how to identify key influencers in the organisation, assess the political strengths and weaknesses of their contacts and allocate sales time accordingly. Delegates complete the course by designing tailor-made strategies for selling more to their major accounts.
This sales training course is available throughout the UK.
CPD Value 5.5 Hours
Course Locations
Developing Major Accounts London
Developing Major Accounts Manchester
Developing Major Accounts Nottingham
Developing Major Accounts Birmingham
Developing Major Accounts Bristol
Developing Major Accounts Edinburgh
Developing Major Accounts Leeds
Developing Major Accounts - Timetable
09:30 - 10:00 Coffee & Course Objectives
10:00 - 10:30 Defining the Influencers
(Five types of decision makers defined and a look at what motivates them to influence the buying decision.)
10:30 - 11:15 Finding the Influencers & Finding the Key Influencer
11:15 - 11:45 Defining Why You Win & Lose Business
11:45 - 13:00 Developing Sales Opportunities
(A look at developing existing accounts by making new contacts in different departments/sites. How to sell up as well as across.)
13:00 - 14:00 Lunch Break.
14:00 - 15:30 Knowing Your Key Influencers View on the Competition Better than the Competition Does
15:30 - 16:30 Advanced Sales Strategies for Key Accounts
16:30 - 16:45 Summary & Action Plans Agreed
Developing Major Accounts - Benefits
• Ability to formulate a sales proposal that takes into account the main competition
• Strategies for achieving true alignment with the politically powerful people within the customers organisation
• Knowledge of how to implement a CRM (Customer Relationship Management) system which incorporates multiple influencers within each company