Digital Advertising & Google Adwords Diploma

Digital Advertising & Google Adwords Diploma

COURSE OVERVIEW

WHAT WILL I LEARN?

Learn how to promote businesses effectively online
Develop a targeted marketing strategy that engages potential customers
Understand the different digital marketing techniques effectively
Learn how to build a successful online marketing campaign using all digital channels
Ability to make your company more visible on Google using SEO
Learn how to get more value from pay-per-click (PPC) spend with Google Ad Words

During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

In addition, learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

Who is this course aimed at?

Web marketing and communications managers.
Those looking to move into the digital marketing or advertising arena.
This course would highly benefit small business owners or entrepreneurs.

Entry requirements

Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

Method of assessment

At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Certification

Successful candidates will be awarded Diploma in Digital Advertising & Google Adwords.

Progression and career path

This course could be the added qualification that helps you secure a rewarding job position in the marketing industry. You can also use this course to broaden your knowledge on marketing and to grow in your career. Listed as follows are some of the job positions this course will help you secure, along with the average UK salary per annum according to https://www.payscale.com/career-path-planner, Online Marketing Manager – £35,128 per annum
Trade Marketing Manager – £37,215 per annum
Communications Assistant – £19,789 per annum
Social Media Content Manager – £21,257 per annum
Digital Marketing Specialist – £25,354 per annum
Social Media Coordinator – £20,122 per annum
PPC Professional (PPC) – £24,765 per annum

Other Benefits

High-quality e-learning study materials and mock exams.
Tutorials/materials from the industry leading experts.
24/7 Access to the Learning Portal.
The benefit of applying for TOTUM  Discount Card.
Recognised Accredited Qualification.
Excellent customer service and administrative support.

COURSE CURRICULUM

Getting Started

1: Introduction to Online Marketing
2: Understanding the Digital Marketing Strategy
3: Definition of Digital Marketing
4: Marketing by Your Own Website
5: Overview of Analytics
6: Search Engine Optimization Methodologies
7: Differences Between Search and Display Marketing
8: Understanding Social Media Marketing
9: Overview of Video Marketing
10: Email Marketing Techniques
11: Content Marketing Tips
12: Mobile Marketing Techniques
13: Expanding Your Digital Marketing Knowledge
14: Overview of the Google AdWords
15: Pay-Per-Click Advertising Techniques
16: Defining Your Business Goals
17: Stepping into Google Adwords
18: Keywords Researching Techniques
19: How to Create Your First Campaign?
20: How to Create Your First Advertisements?
21: How to Monitor Your Advertisement?
22: Advanced Advertising Techniques
Mock Exam
Final Exam